We're seeking a commercially-minded, hands-on Head of Marketing who thrives on delivering results, not just activity.
This is not a traditional corporate leadership role with a large team underneath you, nor is it a purely strategic position. Instead, we're looking for a senior marketing professional who enjoys building and running the engine themselves—someone equally comfortable developing the plan, analysing performance, optimising campaigns, managing agencies, and collaborating closely with sales to drive revenue growth.
You'll take ownership of demand generation, CRM marketing, customer journey optimisation, brand management, exhibitions, product launches, marketing collateral, and supplier relationships, creating a more accountable and commercially focused marketing function.
- Develop and execute a marketing strategy focused on measurable pipeline growth and customer acquisition.
- Own and optimise the marketing function within HubSpot, including lifecycle stages, segmentation, automation, reporting, and dashboards.
- Generate high-quality marketing-qualified leads across both short and long sales-cycle opportunities.
- Improve marketing-to-sales alignment, lead quality, and hand-off processes.
- Lead the planning and execution of exhibitions, trade events, and product launches, ensuring robust commercial follow-up.
- Manage external agencies and suppliers, driving performance, accountability, and return on investment.
- Own and enhance core marketing collateral, including product literature, presentations, case studies, email campaigns, and sales enablement materials.
- Develop and maintain a consistent brand experience across all customer touchpoints.
- Manage website performance, conversion rate optimisation (CRO), and digital customer journey improvements.
- Take ownership of marketing budget allocation, channel performance, and investment decisions.
- Provide clear reporting and visibility of marketing contribution to business growth.
