head of growth marketing for electric mobility

Electra operates a fast-charging network for electric vehicles and an eMSP, making EV charging simple and expanding charging infrastructure and services across Europe.

• Define and drive the Growth strategy across acquisition, activation, and retention, aligned with revenue and profitability goals
• Own and allocate the Growth budget across countries, channels, and initiatives in coordination with local marketing leads
• Directly manage the Acquisition and Retention teams, setting objectives, priorities, and resourcing
• Challenge the teams’ roadmaps and trade-offs, including CAC versus LTV and volume versus profitability
• Coordinate with country marketing leads to align central strategy with local execution
• Ensure best-in-class online visibility and top-of-funnel brand awareness
• Improve conversion to meet revenue targets and drive customer acquisition through Electra’s app and badge
• Grow the active Electra+ subscriber base by increasing subscription acquisition and reducing churn
• Review Electra+ pricing and subscription economics to maintain profitability
• Adapt and deploy the France growth playbook across new markets, prioritizing Germany
• Balance central playbook ownership with local market insights, adapting execution to each country’s maturity and customer dynamics
• Own Growth North Star metrics and report progress to leadership
• Promote AI and automation to improve marketing efficiency and team output

• 8+ Years in growth, growth marketing, or growth product, ideally at a fast-scaling tech company that has undergone hyperscale
• Experience managing acquisition and retention functions, arbitrating trade-offs between them, and owning a multi-country budget
• Experience building a function from 0 to 1 and scaling it further
• Strong understanding of growth methodologies, analytics tools, and applied AI for marketing automation and team efficiency
• Comfortable working in a business combining physical operations and a digital product; able to champion the marketing function in a strongly tech-oriented culture
• Able to manage complex cross-functional relationships and adapt to multi-country contexts
• Fluent French and English

• Attractive fixed and variable compensation, evaluated and paid quarterly
• Modern offices in the 2nd arrondissement of Paris
• Two remote working days per week
• Alan health insurance, 50% covered by Electra
• Meal vouchers via Swile Card: €10/day, 50% covered
• 25 Days of paid leave plus 12 RTT days
• SYNTEC collective agreement, including a vacation bonus and exceptional leave days
• Quarterly event with the Electra team
• CSE platform with culture, sports, and other benefits
• Professional challenge at a fast-growing scale-up