head of growth

The company builds and scales a portfolio of subscription-based iOS utility products using a performance-driven business model. It focuses on rapid testing of new ideas, validation of unit economics, and scaling successful initiatives.

• Monitor the B2C subscription market, paid acquisition ecosystem, and high-risk/high-performance segments;
• Build and prioritize a hypothesis backlog covering verticals, ICP, offers, funnels, creative strategies, and key metrics;
• Translate hypotheses into quantified business cases including CPA, CR, ARPU/LTV, payback period, and margin;
• Design experiments and define go/no-go criteria in partnership with analytics and product teams;
• Prepare structured test plans with defined budgets and timelines;
• Launch and manage paid traffic tests and set requirements for product and creative teams;
• Iterate on offers, paywalls, pricing, onboarding, web funnels, and creatives based on test results;
• Develop and optimize web-to-app and web-to-web funnels and payment flows;
• Collaborate with teams responsible for payment infrastructure;
• Contribute to the strategic direction of new initiatives and capital allocation;
• Communicate recommendations and actionable insights to the CEO.

• Proven experience at the intersection of Growth, User Acquisition, and Product in B2C subscription businesses;
• Experience managing teams, setting goals, and structuring workflows;
• Strong hands-on background in paid acquisition with deep understanding of unit economics;
• Solid understanding of web funnels, pricing, paywalls, and payment infrastructure;
• Ability to track market trends and identify emerging opportunities;
• Ability to provide data-driven ideas supported by metrics like LTV, ROAS, and sensitivity analysis;
• Ability to rapidly design and execute tests;
• Nice to have: Existing industry network.

• Competitive base compensation plus performance-based bonus tied to new revenue growth;
• Paid vacation, sick leave, and days off;
• Lunches covered;
• Comfortable office in Warsaw with gym access;
• Relocation support is available.