Head of Customer Marketing

Job Title: Head of Customer Marketing

Location: Athens, Greece

Contract terms: Permanent

• 10+ years of significant experience in customer marketing and commercial roles within the FMCG (Fast-Moving Consumer Goods) industry.
• You should demonstrate strong customer orientation, strategic thinking, shopper and category understanding, financial literacy, activation excellence, influencing skills, and the ability to operate effectively in a matrix organization.
• Validated ability to manage sophisticated projects (you have worked with marketing, commercial, shopper marketing, merchandising teams, and agencies).
• Ability to excel in managing ambiguity, complexity, and working in a fast-paced environment.
• You are curious and entrepreneurial.
• You are recognized for your ability to build sustainable relationships with internal and external partners.
• You are comfortable with numbers; strong financial and analytical skills are vital.
• You have excellent attention to detail.
• Recognized leadership skills: you have experience managing teams and coaching them to develop their full potential.
• You have international experience (across multiple countries/ geographies/ cultures).
• Proficiency in English and Greek

Diageo is the global leader in alcohol industry with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Crafting iconic drinks chosen for life's moments – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. To achieve this, we need the world’s very best people.

Feel inspired? Then this may be the opportunity for you.

Reporting to Country Director Greece, the Head of Customer Marketing leads the translation of brand and commercial strategy into compelling customer, channel, and shopper activation plans that drive sustainable growth. This role will work closely with the marketing and sales teams, ensuring that brand strategies are converted into winning propositions for customers—including retailers, wholesalers, e-commerce platforms, and on-trade outlets—and ultimately into strong consumer experiences at the point of purchase and consumption.

Top Accountabilities

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.

Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

Regular

Primary Location:

Athens

Additional Locations :

Job Posting Start Date :

2026-09-25