Head of content in real estate

We are a large-scale international real estate and infrastructure development project backed by investors from the UAE (Dubai). The project represents one of the most significant private-sector developments in Georgia, bringing together premium real estate, commercial assets, hospitality infrastructure, and large-scale urban development initiatives. The Head of Content is responsible for elevating the project’s visual and creative communications to match top international brand standards.

• Translate company priorities, milestones, and news into comprehensive communication strategies, key messages, and channel-specific content plans.
• Transform construction updates, partnership announcements, and project launches into compelling sales drivers and value propositions for investors.
• Tailor key messages for various stakeholder groups (buyers, institutional investors, media, government, local community) while maintaining narrative integrity.
• Build operational content plans, assign team responsibilities, enforce deadlines, and manage both in-house teams and external production partners.
• Lead end-to-end content production to ensure deliverables reflect top-tier international real estate and hospitality brand benchmarks.
• Act as Art Director: set visual standards, brief 3D CGI studios, photographers, and videographers, and provide actionable feedback on composition, lighting, styling, and mood.
• Own copy quality across all touchpoints: brief copywriters and directly craft or edit high-stakes texts, launch announcements, pitch decks, and sales collateral.
• Establish production workflows to improve speed, eliminate bottlenecks, and ensure consistent execution across all channels.
• Collaborate with PR, Sales, Performance Marketing, and CRM teams to co-create assets that drive lead generation, conversion, and brand equity.
• Allocate content resources and budgets independently to maximize output and ROI across active campaigns.

• 5+ years of relevant experience in content management, with at least 2 years in a leadership role driving content strategy and execution.
• Proven experience overseeing full-cycle content production, managing creative teams, and coordinating external agencies/vendors.
• Demonstrated background in premium brand communications, real estate, hospitality, luxury, or large-scale development projects.
• Deep understanding of commercial messaging, buyer psychology, and investment drivers (rental yield, capital appreciation, lifestyle value).
• Direct experience working with CGI/3D visualization studios, high-end photography, and video production teams.
• Strong background in corporate, public, or media communications with sound judgment and sensitivity to the local Georgian context.
• Experience supported by a strong portfolio of relevant case studies and produced content.
• Exceptional visual taste with an eye for architecture, interior design, and premium lifestyle aesthetics.
• Strong strategic mindset with the ability to bridge business objectives and creative storytelling.
• Senior-level writing and editorial skills across commercial, corporate, and promotional registers.
• Strong leadership, decision-making, and project management capabilities.
• Ability to work autonomously, manage multiple deadlines, and deliver results in a fast-paced environment.
• Georgian - Fluent
• English – Fluent
• Будет плюсом: Russian – Advantage (optional)

• Opportunity to shape the narrative and visual identity of a flagship international development project.
• Collaborative environment working directly with executive leadership and international stakeholders.
• Competitive compensation package and career development opportunities.
• Exposure to an international investment structure backed by UAE-based strategic investors.