Head of Performance Marketing

Spread Group is a renowned global provider of customized apparel and lifestyle products, distinguished by our commitment to made-to-order technology. Our core business model revolves around producing precisely what our customers desire, precisely when they desire it. As pioneers in this space, we combine sustainability with on-demand personalization, enabling individuals and businesses to express their unique identities through bespoke creations. Join us to be part of a global leader in the exciting world of personalized apparel and lifestyle products!

As we continue to expand our business, we are seeking a curious and passionate individual to join our team as the Head of Performance Marketing (f/m/d) and drive our business forward.

As Head of Performance Marketing, you take our performance marketing from good to great. Reporting to the CMO, you lead a highly motivated, diverse and international team of 5 and steer paid search, paid social and performance-focused influencer marketing across multiple countries, business units and product categories, with a strong marketing budget. You don’t start from zero. We have a strong data warehouse, use AI extensively, are launching a new attribution system and have largely moved to profit-based bidding. Your job is to take this foundation, scale it and put the horsepower on the road: develop paid search into a true powerhouse and lay the groundwork for our second growth engine in paid social. You will have a decisive influence on structures, mechanisms and strategy for the years ahead. You get a lot of freedom, a strong appetite for test and learn across B2C and B2B, and the chance to build a global, multi-country steering model with a focus on Europe and North America.

What You´ll Do

Performance Steering & Budget

• Own performance steering across all countries, business units and product categories, with a focus on Europe and North America
• Own budget allocation across channels based on clear KPIs, incremental impact and business strategy, while keeping room for deliberate experimentation
• Build a global, multi-country steering model run by a central team

Channel Ownership

• Own paid search as the core of our performance marketing and develops it into a true powerhouse
• Build paid social into our second growth engine, together with a senior paid social manager joining the team
• Bring performance-focused influencer marketing together with paid social and creates real synergies
• Drive the structured evaluation and expansion of further channels

Infrastructure, Team & Mechanisms

• Develop the three levers that make performance scalable: technical infrastructure, team setup and mechanisms
• Leverage our data warehouse, new attribution system and profit-based bidding, and pushes further automation and AI in daily work
• Set up clear mechanisms: KPIs, review rhythms and a structured test-and-learn cadence with fast experiments, clean readouts and quick decisions

Team Leadership

• Lead a highly motivated, diverse and international team of 5 across Leipzig and Berlin, structure it the way the business needs, and grow it
• Hire and bring in new talent, and develop the people in the team
• Act as a demanding sparring partner who challenges assumptions and raises the quality of thinking

Cross-functional Collaboration

• Intensify collaboration with our strong in-house creative team, and explore new ways with AI-generated content
• Work closely with the business units and with Data & BI so that what we measure and build directly serves marketing decisions
• Align with the CMO on strategy and ensures every investment is evaluated against business objectives

What You´ll Bring

• Profound, hands-on expertise in paid search is a must: Google Ads, Shopping, Performance Max, Demand Gen and Microsoft Ads
• Several years of experience in leadership roles within Paid Marketing
• Proven track record of managing multi-market performance marketing activities and substantial budgets
• Solid understanding of paid social and influencer marketing, with the ability to steer them at an overarching level
• Strong analytical foundation: works with data hands-on, challenges numbers and draws sharp conclusions independently
• Technically fluent in bidding systems, algorithmic optimization, automation tooling and AI-driven platform features

Mindset & Personality

• Know exactly what you are doing, and want to shape structures, mechanisms and strategy
• Want to optimize one decisive growth engine and establish a second one
• Operate with conviction: set a clear agenda, advocate for it and follow through
• Hands-on by default and take personal ownership of results

Why Should You Join Us

• Autonomy and Impact: We believe in giving people real ownership. You'll have the freedom to make decisions, take action, and see the direct impact of your work on the business.
• Development and Growth: We believe that the greatest professional and personal growth happens when you're challenged. If you're looking to build your career, you'll find plenty of opportunities to do so.
• We Win as a Team: Work alongside ambitious, motivated colleagues who challenge and support each other to achieve exceptional results. Through honest feedback, high standards, and shared ambition, we bring out the best in one another.
• Learn from Proven Entrepreneurs: Work closely with experienced founders and business leaders, gaining first-hand insights into growing a successful international company.
• Transparency and Involvement: Stay connected to our vision through regular General Assemblies, learn about our processes in our production sites in the Czech Republic and join workshops and cross function initiatives to lead positive change.
• The Extras That Matter: Enjoy 30 days of paid vacation, attractive employee discounts on our products and partner brands, modern office spaces designed for collaboration, and regular company events where we celebrate our successes together.