Head of B2B marketing in SaaS

GTMBench.co, a sister company of ENAI, is a fractional go-to-market platform that embeds experienced GTM leaders directly into B2B revenue teams at critical growth stages. The company provides Analyst, Manager, Director, VP, and CxO-level operators who take ownership of outcomes across revenue operations, demand generation, marketing, and sales. The Fractional B2B Marketing Analyst role is a remote contract position focused on supporting demand generation and revenue growth initiatives for B2B tech clients.

• Day-to-day responsibilities include analyzing campaign performance data, building dashboards and reports, and identifying trends across ABM, pipeline generation, and content-led demand programs.
• The analyst will collaborate with marketing, sales, and client teams to translate insights into actionable recommendations that improve targeting, channel performance, and full-funnel conversion.
• This role also involves forecasting, monitoring buyer intent signals, and contributing to optimization strategies for partner and ecosystem-driven campaigns.

• Candidates should possess Sales and Marketing Analytics capabilities, including campaign performance analysis and KPI tracking.
• Candidates should possess solid Communication skills to present insights clearly to internal teams and clients.
• Candidates should possess an understanding of Sales processes and revenue funnels in B2B environments.
• Ability to work independently in a remote setting, manage multiple client projects, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.
• Будет плюсом: Experience with B2B SaaS or AI-based products, ABM platforms, and CRM/marketing automation tools (e.g., Salesforce, HubSpot, Clay, Instantly) is beneficial

• Advisor on Demand — 4 to 8 hours per month, strategic counsel
• Sprint GTM — 90-day embedded engagement, 2 to 3 days per week
• Embedded Fractional — 6 to 12 month engagement, 3 to 4 days per week
• You can hold multiple engagements simultaneously.
• GTM Bench handles the matching, the brief, and the commercial relationship — you focus on delivering outcomes.