Growth Marketing Manager, Paid Social

SheMed is transforming women’s healthcare with bold innovation and a relentless focus on results. As leaders in personalised healthcare, we empower women on their weight loss journeys through science-backed, GLP-1 focused programmes designed for sustainable, long-term success. Combining cutting-edge technology, tailored treatments, and a deep commitment to patient-centric care, we are setting a new standard in healthcare that puts women first.

With the energy and ambition of a start-up, we’re breaking barriers and redefining the healthcare experience. Innovation drives everything we do from crafting intuitive, results-oriented programmes to seamlessly integrating healthcare into the fast-paced lives of modern women.

Please note: This is an office-based role, Monday to Friday, 9am – 6pm. We are based in Euston, London.

Purpose of Role:

The Growth Marketing Manager will own and scale SheMed’s paid social activity, with a primary focus on Meta, alongside other channels such as TikTok, Reddit and X. You’ll be responsible for driving efficient customer acquisition through smart campaign strategy, relentless creative testing, and data-led optimisation. This is a hands-on role for someone who loves performance marketing, moves quickly, and is excited to grow alongside one of the fastest-moving brands in women’s health.

Paid Social Strategy & Performance

smaller channels.

Creative Testing & Optimisation

Data & Growth

Cross-Functional Execution

• 2–4+ years of hands-on paid social experience, ideally within a high-growth D2C, consumer, health or wellness brand.
• Strong, hands-on experience with Meta Ads Manager, including campaign setup, optimisation, scaling and reporting.
• Experience running and optimising campaigns on TikTok Ads Manager.
• A strong understanding of performance metrics including CAC, CPA, ROAS, CTR, CVR and LTV.
• Experience managing meaningful paid media budgets and making confident budget allocation decisions.
• Strong understanding of creative testing and what makes paid social creative convert.
• Commercial and analytical mindset with the ability to turn data into clear actions.
• Highly organised and able to manage multiple campaigns, tests and priorities at once.
• Comfortable working at speed in an environment where priorities can change quickly.
• Proactive, ambitious and eager to take ownership rather than wait to be told what to do.
• Strong communicator who can work effectively across creative, data, product and marketing teams.
• Excited by SheMed's mission and motivated by the opportunity to grow with the company.

We want to make sure our interview process is fully accessible to everyone. Please let us know if you require any reasonable adjustments or physical accommodations for your visit to our office.

Please note that offers of employment are subject to receipt of satisfactory references and a enhanced DBS check.

Whether you work in one of our amazing offices, clinics or part of our remote clinician workforce, SheMed is highly collaborative and fun! You’ll have a chance to work in a fast-paced environment with experienced industry leaders. We have a learning environment where you can make an impact.

At SheMed our people aren’t just part of a team, they’re part of something bigger. We’re a vibrant community of creative thinkers and doers, forging the way for a new generation of healthcare. We’re only as good as our people. So, finding the best people is everything to us. We serve millions, but we choose our people one at a time…

DIVERSITY

We believe that difference inspires a better, healthier world. That’s why it’s at the heart of everything we do. From our people to our products, difference enriches every part of our business and creates a culture based on equality of opportunity, and in which all employees can progress their careers. We’re committed to creating an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, colour, religion, sex, pregnancy status, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, and any other characteristic protected by applicable law.