Growth marketing manager in e-commerce

Pflegewegweiser, part of the Entyre Group, is one of the fastest-growing health-tech scale-ups in Switzerland and the US — 500+ employees, locations from Zurich to Boston, and a mission that truly matters: helping people live independently at home. We make sure families are compensated for caring for their loved ones, and supply them with the homecare products they rely on every day.

• You own Google Search, Shopping, and PMax end-to-end — from campaigns to assets to budget.
• You run the Merchant Center and the shopping feed like they're yours — because they are: clean data, healthy diagnostics, well-maintained feeds.
• You plan, launch, and optimize our Meta campaigns.
• You drive the creatives that feed them — static and video — from in-house production to briefing and directing agencies.
• You build marketing funnels across the entire customer journey and continuously optimize them — from first click to repeat purchase.
• You design experiments that open up new growth opportunities beyond day-to-day optimization.
• You find the growth opportunities we haven't identified or tapped yet.
• You develop new business models together with the Head of E-Commerce, stress-test them, and make them better — expanding what the shop can be.
• You question existing setups and processes, iterate on them, and make them better.
• If something is slow, manual, or "just grew that way," you challenge it.
• You help improve the shop experience, drive e-commerce sales, and elevate the customer experience — your insights and improvement suggestions can be implemented quickly and directly to give our customers a better experience.
• You analyze marketing and sales KPIs to find growth opportunities and efficiencies.
• Your analysis doesn't just go into a report — it directly influences our spending and budget allocations.

• 1–2 years of marketing experience, preferably at a startup, scale-up, or agency
• Hands-on experience with paid campaigns on Google Ads and Meta — you've set up and optimized campaigns yourself, not just watched a dashboard
• A data-driven understanding of marketing and e-commerce KPIs — comfortable with reporting and able to move quickly from raw data to an actionable recommendation
• Ownership from day one — you'd rather build the process than wait for one
• Comfort with ambiguity and a healthy balance between speed and quality
• German and English — both C1+
• Будет плюсом: Experience with Google Merchant Center and shopping feeds; Familiarity with Shopify or a comparable e-commerce platform; Basic creative skills (Canva, CapCut, Figma, video production) and experience briefing creative agencies; Knowledge of A/B testing, CRO, and funnel analytics; An affinity for healthcare/homecare — or the curiosity to dive deep

• You build the growth engine instead of waiting for someone else to.
• You report to the Senior Growth Manager and work closely with the Chief Business Development Officer. Short paths, fast decisions, no bureaucracy. You learn fast, get direct feedback, and quickly gain ownership of your own topics and areas of responsibility.
• Small, independent team; your tests land in the business immediately.
• The pace and autonomy of a startup, backed by the resources of an international group — in one of the biggest growth markets there is: homecare and digital health.