growth marketing manager

Pink Elephant is a venture builder creating an ecosystem of progressive mental health solutions, including media, diagnostics, telemedicine, and technology. The organization is developing infrastructure for the next wave of mental health innovation in Europe and beyond.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own mobile apps marketing across the mental health platform ecosystem;
• Manage full-funnel mobile performance across Meta, Google UAC, TikTok, and Apple Search Ads;
• Execute end-to-end App Store Optimization, including keywords, creative testing, and localization;
• Oversee the attribution stack, including AppsFlyer/Adjust, SKAdNetwork, and GDPR-compliant reporting;
• Drive retention and subscription conversion through lifecycle marketing, such as push, in-app, and email campaigns;
• Conduct continuous testing across creative, channels, pricing, and paywalls;
• Set up the growth engine from scratch and lead a lean team.

• 6+ Years of experience in growth or performance marketing with a deep focus on mobile apps;
• Proven track record of scaling subscription or freemium apps through organic and paid channels;
• Proficiency with AppsFlyer/Adjust, Meta, Google UAC, TikTok Ads, and Mixpanel/Amplitude;
• Hands-on experience with ASO and paid UA at scale, ideally across the US and/or Western Europe;
• Genuine interest in mental health and wellness;
• Nice to have: Experience in healthtech, wellness, or regulated B2C.

• No conditions specified