growth marketing manager

Toloka AI creates data that powers leading GenAI models and innovations. The company works with frontier labs, big tech, AI startups, enterprises, and non-profit research organizations worldwide, utilizing a combination of experts, crowd, and a technology platform to teach AI models to reason and evaluate efficacy and safety.

• Plan, build, and run integrated demand generation campaigns across inbound, outbound, paid, email, events, and AI search surfaces;
• Own the full funnel from first touch to SQL, optimizing for conversion at each stage;
• Design and run a continuous experimentation program and scale successful initiatives;
• Build account-based marketing (ABM) programs for priority accounts in partnership with sales;
• Define, refine, and maintain the Ideal Customer Profile and buyer personas;
• Translate the ICP into precise targeting across channels, lists, and segments;
• Use firmographic, intent, and engagement data to prioritize accounts and segments;
• Act as the connective tissue between marketing and sales, aligning on definitions, handoff criteria, SLAs, and shared goals;
• Partner closely with SDRs and AEs to ensure efficient follow-up and conversion;
• Run regular pipeline and funnel reviews with sales;
• Equip the sales team with the campaigns, content, and context needed to convert demand into deals;
• Own the demand generation tech stack, including CRM, marketing automation, enrichment, intent, outbound, and analytics tools;
• Build and maintain campaign workflows, lead scoring, routing, and nurture sequences;
• Use AI-driven automation to scale personalization, content distribution, and campaign operations;
• Ensure clean data, accurate attribution, and reliable reporting across the funnel;
• Own demand generation reporting and dashboards, including pipeline metrics, cost per SQL, conversion rates, and ROI by channel;
• Report on performance to leadership and reallocate spend toward effective strategies.

• 6+ Years in demand generation, growth marketing, or GTM marketing, ideally in B2B SaaS or technology;
• Proven track record of building pipeline and 0 to 1 experience in scaling a demand generation function;
• Strong command of the full funnel: inbound, outbound, ABM, performance marketing, SEO, and email;
• Ability to define an ICP and translate it into effective targeting and campaigns;
• Hands-on experience running marketing tooling end to end (CRM, marketing automation, enrichment, outbound, analytics);
• Experience maintaining a close working relationship with sales and SDR teams with a shared-pipeline mindset;
• Data fluency with experience owning conversion metrics, attribution, and experiment design;
• Demonstrated ability to deliver clear, measurable results in conversion rates, SQL volume, or pipeline generation;
• Nice to have: Experience marketing to technical or AI/ML audiences, foundation-model labs, or enterprise AI teams; familiarity with emerging discovery surfaces (AEO and GEO); experience building and leading small cross-functional teams; comfort using generative AI tools to scale operations.

• No conditions specified