Growth marketing manager

As AdNext Group, we bring together several companies operating in different areas of marketing, media and technology. Each company has its own clients, business goals, sales team and different needs. The central marketing team supports them all, working directly with company directors and leaders of individual areas. Hi! We’re Dagmara Plata-Alf (CMTO AdNext) and Kacper Majewski (HR Business Partner). We’re looking for a Growth Marketing Manager to join the AdNext Group marketing team and help us develop marketing as an additional, high-quality source of new sales opportunities.

• Independently identifying, planning and initiating B2B marketing activities
• Finding ways to reach organizations that may need comprehensive media and marketing services
• Determining which companies, industries and decision-makers to reach, and with what offer and communication
• Selecting the right channels and formats for the goal — these may include LinkedIn, Google, email, expert content, events, webinars, landing pages, case studies or other activities you consider effective
• Leading/coordinating the implementation of selected initiatives from idea to launch
• Developing activities that generate interest and maintain contact with companies that are not yet ready to talk (building an effective funnel)
• Analyzing the results of activities, drawing conclusions and deciding what to scale, change or stop
• Passing interested contacts to sales along with knowledge of their activity, and working with sales to assess the quality of the opportunities generated
• Working with the CMTO and the sales, strategy, media and client service teams to create and develop growth activities

• At least 4 years of experience in B2B marketing, customer acquisition or activities supporting the sale of complex services
• Ability to independently plan and run campaigns aimed at business customers (decision-makers in marketing, e-commerce and procurement)
• Good understanding of the B2B customer acquisition process and the role of marketing and sales at its various stages
• Practical knowledge of LinkedIn and using it for both communication and advertising activities
• Experience running campaigns on Google, Meta or other digital channels
• Ability to segment customers and tailor communication to different audience groups
• Ability to create clear, attractive and persuasive messages for business customers
• Confidence working with data and the ability to assess the effectiveness of activities based on it
• Confidence collaborating with people responsible for marketing, media, sales and business development
• Ability to combine a creative approach to marketing with a focus on a specific business result
• Energetic, sociable and confident in relationships with clients
• Proactive — someone who reaches out to people and looks for business opportunities
• Independent and willing to take responsibility for their processes and results
• Naturally at ease at events and conferences, and able to talk about what we do with ease
• Motivated, open and ready to build something new with us
• Будет плюсом: Experience working with CRM systems, knowledge of marketing automation tools, experience in the media, advertising or agency industry, and familiarity with how collaboration with clients’ marketing departments works

• Competitive salary depending on your skill level and experience profile + a bonus scheme
• Any type of contract, depending on your preferences
• Hybrid work (2 days from the office, 3 days wherever you like)
• Shorter Fridays — we start the weekend at 3:00 p.m.!
• Medical care with PZU Zdrowie, with the option to add family members
• Subsidy for a FitProfit sports card
• Access to the Worksmile platform, where we collect cafeteria points that can be exchanged for prizes and vouchers
• Full funding for English classes after the probationary period (we learn on the Fluentbe platform)
• A loyalty program (including employees with at least one year of service)
• Psychological and wellbeing support offered by Wellbeing Polska
• The opportunity to take part in a wide range of training sessions, events, conferences and mentoring programs
• An Open Door policy — thanks to the open-door principle, you can take part in the work and projects of other businesses, regardless of which company you work for
• An employee referral program
• Real influence over your role, work and team. We take great care of every person in our company and see the results. The average rating of the atmosphere at AdNext is 9.2/10, and 100% of the team feel that the company has an open and supportive atmosphere and see themselves working here a year from now.