Growth manager in subscription software

We're looking for a Growth Manager to join the team behind Setapp — MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web. As a Growth Manager, you'll own the conversion and activation layer of the funnel — from the moment a user lands on our page to the moment they become an engaged user of the product. You'll design and run experiments, identify friction points in onboarding and monetization flows, and partner closely with Product, Analytics, and Marketing to move the metrics that matter.

• Conduct a full-funnel audit of Setapp’s onboarding, monetization, retention and acquisition flows to identify leakage points and tracking gaps in partnership with Analytics
• Design, instrument, and run A/B tests focused on onboarding optimization and pricing/packaging variations — establishing baseline conversion metrics and clear test readouts
• Own landing page conversion rate: analyze session recordings, identify friction, propose and ship improvements
• Propose and launch structured monetization tests — bundle offerings, localized pricing variants, win-back campaigns — and measure lift on ARPU
• Partner with Marketing and Product to deploy automated onboarding sequences and churn intercept triggers based on user behavioral segmentation
• Contribute to revenue forecasting — tracking growth levers, modeling the impact of experiments, and aligning on targets with the team
• Bring a hypothesis-driven mindset to every test: write clear specs, define success criteria, and present readouts — including what didn't work and what you learned

• 3–6 years in growth, product, or marketing analytics roles — with hands-on ownership of conversion or activation outcomes
• Experience in B2C SaaS, e-commerce, and/or marketplace products
• Proven experience running A/B tests end-to-end: from hypothesis to instrumentation to readout; familiarity with tools like Growthbook, Optimizely, Adobe Target, or Split.io
• Comfortable with product analytics, funnels, cohorts, and basic statistical concepts — you can write a clear experiment spec and sanity-check your own data
• Experience with pricing and purchase flow optimization — understanding what drives conversion and how to test your way to the right price
• Strong collaboration skills across product, analytics, and marketing; comfortable working with distributed teams across time zones
• Upper-Intermediate English
• Будет плюсом: Exposure to subscription or token economy monetization models; Familiarity with AI tools for automating growth workflows

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression
• We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war.
• Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
• Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds