growth manager in fintech

Salmon develops Credit Line, a consumer lending product that is scaling toward the Philippine middle class through higher limits, increased spending, and healthier repayment.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Define and drive the end-to-end growth strategy for Credit Line with the business team;
• Own the Credit Line acquisition budget and decide where it goes;
• Define the target middle-class customer, identify where to reach them, and rebuild the acquisition mix;
• Understand user needs, concerns, and reasons for choosing Credit Line over existing bank cards;
• Generate growth experiments and run them hands-on, including testing new channels and shipping landing pages;
• Use data and vertical insights to develop and run experiments across paid channels, landing pages, onboarding, activation, and retention;
• Coordinate cross-stream campaigns and promotions with marketing, design, origination, affiliate, and web/SEO teams;
• Analyze CAC, approval and activation, first transaction, limit utilization, spend per active user, retention, reactivation, and LTV against the cost of risk;
• Identify growth leverage and design experiments that improve key metrics;
• Build an experiment tracking system so learnings compound across quarters.

• 5+ Years of experience in growth, performance, or product marketing;
• Proven track record of shipping tests that moved metrics;
• Ability to generate ideas independently, write strategy, and test channels hands-on;
• Ability to energize the team, provide honest feedback, and accept feedback;
• Comfort with product metrics and tools including CAC, LTV, activation, and cohort retention in GA, AppsFlyer, and Tableau;
• Working understanding of Meta, TikTok, and Google Ads Managers;
• Hands-on experience with qualitative and quantitative research, including user interviews, large studies, segmentation, and market signals;
• Daily experience using AI for prototypes, concepts, creative variants, analysis, and repetitive work, with the ability to validate outputs and apply independent judgment;
• Strong project management skills and the ability to keep multiple workstreams moving;
• Fluent English;
• Nice to have: experience in fintech, lending, cards, banking, or digital consumer services; familiarity with the Philippine market and its middle class.

• No conditions specified