Growth manager for email and lifecycle marketing

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. We are looking for an Email & Lifecycle Marketing Growth Manager to maximize the business impact of email as a growth channel for GetQR.

• Own the email and lifecycle marketing growth roadmap.
• Research customer needs, motivations, and behavior to identify meaningful audience segments.
• Develop and refine segmentation based on use cases, product behavior, lifecycle stage, and purchase intent.
• Build personalized onboarding, activation, conversion, retention, and re-engagement journeys for different audiences.
• Adapt messaging, content, offers, and calls to action to each segment’s needs.
• Define journey triggers, timing, branching logic, and exit conditions.
• Work with Product and Analytics to identify the data and events needed for segmentation and automation.
• Prioritize lifecycle opportunities and experiments based on expected business impact.
• Write clear hypotheses and run A/B tests across messaging, content, offers, timing, and journey structure.
• Analyze email performance and user behavior to identify growth opportunities and friction points.
• Partner with the Email Team to implement flows, experiments, and campaign improvements.
• Measure experiment impact on conversion, activation, revenue, and retention.
• Maintain a clear experiment backlog, document learnings, and define next steps.
• Share concise daily experiment updates in the Growth Slack channel.
• Conduct ongoing customer, market, and competitor research to generate new hypotheses.
• Monitor deliverability and audience engagement to support sustainable email growth.

• At least 3 years of experience in email or lifecycle marketing.
• At least 2 years of experience in growth experimentation and A/B testing.
• Strong hands-on experience building audience segments and automated lifecycle journeys.
• Ability to translate customer research and behavioral data into relevant messaging and effective flows.
• Experience developing and prioritizing experiments that improve conversion, activation, and retention.
• Strong copywriting instincts across subject lines, calls to action, and lifecycle content.
• Strong analytical skills and the ability to connect email performance to business outcomes.
• Experience with Customer.io, Mixpanel, or similar marketing automation and analytics platforms.
• Understanding of event-based automation, personalization, and email deliverability.
• Ability to work cross-functionally with Email, Growth, Product, and Analytics teams.
• Strong organization, prioritization, and clear communication.
• Fluent English.

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.