Growth & CRM marketing manager in iGaming

We are looking for a Growth & CRM Marketing Manager to take ownership of audience retention, database monetisation, and community growth for our affiliate brand. This is a hands-on, commercially focused role for someone who knows how to turn an audience into an engaged community - and an engaged community into measurable revenue.

• Own the full user database: hygiene, segmentation, deliverability, and GDPR compliance.
• Build automated lifecycle flows — welcome series, FTD conversion, reactivation ladders, win-back — tied to bookmaker and casino offers.
• Design the monetisation strategy for the database: routing the right users to the right operator offers by geo, sport, and behaviour.
• Report on revenue per subscriber, database-attributed FTDs, and flow performance — not just opens and clicks.
• Level up the community: launch and run a predictions leader board, streaks, points economy, prize shop, and seasonal competitions.
• Own the prediction markets vertical launch from a marketing and engagement standpoint.
• Grow and moderate community channels (on-site, Telegram, WhatsApp, Discord as appropriate).
• Build the brand's authority through interviews, panels, podcasts, and expert content.
• Source and negotiate promotions with athletes, football clubs, tipsters, and influencers — from micro-influencer networks to ambassador deals.
• Drive audience growth in African markets (Nigeria, Kenya, Ghana, South Africa) with mobile-first, community-led tactics.
• Orchestrate social media funnels that feed the database — working with our in-house content team and AI content pipeline rather than producing everything yourself.

• 3–5+ years in CRM / retention / lifecycle marketing within iGaming (operator retention team, tipster/predictions platform, fantasy sports, or a large logged-in affiliate community).
• Hands-on ownership of a CRM/automation platform — Optimove, Smartico, Fast Track, Xtremepush, Braze, Customer.io, or equivalent.
• Proven track record monetising a user database: you can talk segments, flows, and revenue numbers from memory.
• Solid understanding of the affiliate model (CPA / rev share) and how content sites convert audiences into depositors.
• Working knowledge of gambling advertising compliance, responsible marketing, and GDPR.
• A builder’s mentality — comfortable shipping fast with a small team, freelancers, and AI-assisted content.
• Sports, predictions, casino enthusiast.
• Будет плюсом: Experience marketing in tier 1 markets (Telegram/WhatsApp communities, mobile money context, local influencer ecosystems); Sponsorship or influencer deal-making experience (athletes, clubs, tipster networks); Exposure to prediction markets or prediction games; Gamification / loyalty program design experience; Podcast, panel, or event production experience

• Diverse career growth opportunities.
• Friendly and supportive colleagues.
• Highly competitive compensation and performance bonuses.
• Attractive “Refer a Friend” bonus program.
• Fully remote work opportunity.
• Advanced benefits package (public holidays, annual vacations, covered sick leave, additional days off, etc).
• Paid trainings and work-related courses.
• Mental health support (psychological sessions, coaching, therapy).
• Monthly virtual teambuilding's to stay connected and engaged.