Global Social Media Manager

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

We are seeking a strategic, creative and delivery-focused Global Social Media Manager to lead the social strategy and execution for Charlotte Tilbury’s iconic Colour & Complexion portfolio, with a focus on Instagram and TikTok.

This role will lead 3-4 major global campaign launches each year, owning the social approach from initial brief and ideation through content production, activation and reporting. Working closely with Global Marketing, Paid Media, Creative and regional teams, you will ensure every campaign is delivered through distinctive, high-performing content across brand channels, paid social and retailer platforms.

You’ll combine a strong understanding of what performs with sharp cultural judgement and a drive to improve content formats. You will build trusted stakeholder relationships, use insight to shape decisions and confidently guide cross-functional teams towards the strongest social-first work.

This role is based between our London Magic Office (3 days per week) and working from home, offering a hybrid working pattern.

• Working together with the Global Head of Social, lead organic social strategy and content delivery for 4-5 major Colour & Complexion launches each year
• Turn global marketing briefs into clear social strategies, channel plans and content recommendations
• Own campaign strategy and content from ideation and briefing through delivery, including: Paid social: brief and shoot platform-specific content with Global Marketing and Paid Media. Retailers: partner with regional marketing teams to adapt and deliver content for key accounts
• Shape distinctive, social-first creative aligned with campaign objectives and culture – understand the nuances of different social media platforms
• Lead content shoots, shaping briefs, shot lists and capture plans with Creative and Production
• Use performance insight to understand what works and recommend improvements
• Develop, test and improve repeatable formats across Instagram and TikTok
• Stay plugged into social trends, pop culture and competitor activity, sharing relevant insights
• Build strong global, regional and cross-functional stakeholder relationships, influencing and aligning teams
• Manage timelines, deliverables and approvals to ensure high-quality, on-time delivery
• Collaborate across Copy, Influencer, PR, Media, E-commerce, Marketing and Creative
• Present strategies, creative recommendations and results confidently to senior stakeholders
• Manage and develop the Social Media Coordinator through direction, regular catch-ups and opportunities to take greater ownership
• Reporting into the Global Head of Social Media, Colour & Complexion

• Experience managing social campaigns in a fast-paced environment (preferable but not limited to consumer, beauty, fashion or lifestyle brands)
• Highly organised, detail-oriented and able to manage competing timelines and approvals
• A track record of leading campaigns from strategy and briefing through delivery and reporting
• Strong creative judgement and a clear understanding of Instagram, TikTok and paid social
• Strong stakeholder relationship management skills and confidence influencing across teams and regions
• Able to use performance data to improve creative decisions and content formats
• Proactive, collaborative and confident making recommendations and taking ownership
• Genuinely passionate about social media and pop culture, with a strong instinct for what is trending
• Excited by a fast-paced, high-growth environment and motivated to raise the impact of social work

Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.

While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.

If you need support or would like to apply through an alternative method, please contact us at recruitment@charlottetilbury.com

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