Global Brand Manager - Select & Rosso Antico (Maternity Leave)

Gruppo Montenegro is an international company with an Italian heart, operating in the Spirits and Food industry. We produce and commercialize premium products with strong brand equity and significant cultural relevance as Amaro Montenegro, Vecchia Romagna, Select aperitivo, Bonomelli infusions, Infrè decaf tea, Cuore functional food, Cannamela spices, Polenta Valsugana, Catari Instant Pizza to mention a few.

Iconic symbols of Made in Italy, complemented by premium international brands such as Pampero, the rum that has long been an emblem of the indomitable spirit of Venezuela.

The current portfolio best represents the constant pursuit of excellence rooted in respect for tradition, with a strong focus on product quality and innovation — values that define Gruppo Montenegro.

Learn more at: https://www.gruppomontenegro.com/.

At Gruppo Montenegro, we foster a dynamic and informal environment where collaboration and growth come together.

For our Bologna site, we are looking for a professional to join our team as Global Brand Manager Select & Rosso Antico with a Maternity Leave contract,

In the role of Global Brand Manager Select – Maternity Leave, you will be responsible for developing and executing the brand plans for Select Aperitivo and Rosso Antico, translating brand strategy into impactful marketing initiatives, communication and activations, in close collaboration with Trade Marketing and Sales teams across Italy and International markets

• Develop and execute the annual marketing plan, ensuring consistency with brand strategy, positioning and business objectives.
• Translate consumer and cultural insights into relevant brand initiatives and growth opportunities.
• Develop and implement brand communication and activation programs, promotions and sponsorships, coordinating agencies and external partners.
• Manage key elements of the marketing mix, including packaging development, experiential events and innovation projects.
• Develop and execute below-the-line activities across On Trade and Off Trade channels, working closely with Trade Marketing and Sales.
• Bring the Select brand experience to life through activations targeting customers and consumers.
• Monitor market, brand and competitive trends, translating data and insights into actionable recommendations.
• Measure and report performance of all marketing activities.

• University degree, preferably in Marketing, Business, Economics or a related field.
• At least 5 years of relevant experience as Brand Manager, ideally within the alcoholic drinks, FMCG or Luxury industry.
• Strong business acumen, analytical skills and project management capabilities.
• Excellent communication and influencing skills, combined with strong planning and organizational capabilities.
• Entrepreneurial mindset, proactivity and ability to work effectively in a cross-functional and international environment.
• Fluency in Italian and English.
• Previous experience with On Trade and Off Trade activation and close collaboration with Trade Marketing and Sales.
• Strong digital agility and experience in managing agencies, communication projects and brand activations.

The salary starts from €35.000 gross per year and will be commensurate with skills, experience, and alignment with the role, in line with internal equity principles.

If you would like to learn more about the benefits related to working life at Gruppo Montenegro, click here.

If you are an employee and interested in this opportunity, you may contact your relevant HR Business Partner.

Subject to meeting the required criteria, the internal selection process will be initiated.

Gruppo Montenegro is committed to equality and inclusion to drive our business results and create a better future every day for all our employees, consumers, partners, and communities. We believe that an inclusive culture enables us to achieve our growth ambitions and promote inclusion across the entire organization.