Founding marketing manager for fashion brands

Made2Flow is a German data company specializing in innovative impact measurement and decarbonization solutions for fashion brands and manufacturers. We are revolutionizing how supply chain data is gathered and validated, with the ultimate goal of helping the industry lower its environmental impact, become more sustainable, and stop greenwashing. We are a boot-strapped, already profitable company, entering a high-growth phase and are looking for a Founding Marketing hire. This is a builder role combining product marketing (positioning, messaging, enablement) and growth marketing (pipeline generation, campaigns, and experimentation).

• Refine positioning, messaging, and value proposition for Made2Flow
• Create sales enablement materials (decks, one-pagers, case studies)
• Design and execute demand generation campaigns across key channels (LinkedIn, email, webinars, SEO)
• Drive qualified pipeline growth and optimize conversion across the funnel
• Own core marketing content, including customer stories and thought leadership
• Work closely with Sales and Product on go-to-market, launches, and feedback loops
• Build our initial marketing analytics, reporting, and performance tracking

• 5–7 years of hands-on marketing experience in a B2B SaaS startup or scale-up environment, ideally as one of the first marketing hires or in a role with significant ownership and execution responsibility, focusing on demand generation and performance marketing
• A founder mentality - comfortable in early-stage or scale-up environments and ready to get things done yourself
• Strong analytical and data-driven mindset
• Strong knowledge of SEO, LinkedIn campaigns, and marketing automation tools
• Excellent communication skills and the ability to clearly articulate ideas internally and externally; fluency in English is mandatory

• Compensation: €70,000–€80,000 gross annual salary, depending on experience and qualifications.
• Generous Leave: 28 days of holiday per calendar year, plus 3 days of paid leave annually for volunteering.
• Home Office Equipment: Support for a productive home working environment.
• Flexible Hours: Adaptable working hours to fit your schedule.
• Flexible work environment: fully remote, with the option to use co-working spaces
• Flat Hierarchy: A collaborative and open organizational structure.
• Impactful Work: Join a dynamic team and contribute to making a positive impact!