Europe is where a large share of the endurance sports calendar happens, and COROS shows up at more of it every season. The Event Manager Europe owns how we get there and how it goes, from major running, trail and cycling events to activations in a key retailer's store and alongside COROS athletes, across our five direct European markets and distributor-led territories. This is a delivery role with a seat at the table.
Together with the Country Managers and the Head of Europe, you build the European event calendar and propose events based on what you and the country teams see in the market. Then you make it happen, from logistics, equipment, crew and build-up to on-site presence and an honest post-event read on whether it was worth it. On some projects you lead from concept to post-event report; on others you contribute to a project led by a market team. Which is which depends on the event, the local team and the wider calendar, and agreeing that split early, season by season, is part of the job. The role reports directly to the Head of Europe.
Your playground
- Build and own the European event calendar together with the Country Managers and the Head of Europe, proposing events proactively based on market and community insight.
- Plan and deliver COROS integrations and activations at running, trail running, cycling and outdoor events across Europe.
- Own event logistics end to end: equipment, booth and activation build, demo and test devices, shipping and stock across markets, crew planning and on-site execution.
- Source and commission event material and suppliers, manage production timelines and keep the European event kit in shape and in the right place.
- Deliver retail-linked activations and community formats, such as community runs with partner stores, in close coordination with the Retail Marketing Manager Europe and the sales organisation.
- Act as the point of contact for Country Managers and Sales Managers on everything event-related, from first idea to post-event report.
- Contribute delivery capacity to projects led by others, whether a market team running a local event or a global vertical team owning a larger brand or sports event.
- Work with the events function in the US as a peer, engage directly with the headquarters teams in China on event material sourcing, and collaborate with the brand team on event assets.
- Track cost, reach and outcome per event, report back honestly, and use the data to shape the following season's calendar.
- Make independent spending decisions within approved event projects.