The Most Important Things About Your Team, Your Focus, and Your Impact
AI is changing what's possible in marketing, not through large, complex engineering projects, but through smart, targeted integrations that unlock the capability already in the tools we use every day. The Marketing AI Lead (m/f) is the person who makes that happen: activating AI across our MarTech stack, building the workflows that remove manual effort from recurring activities, and connecting every improvement to a measurable commercial outcome. You´ll work with modern AI and MarTech ecosystems like Zapier, n8n, salesforxe, LLMs, generative AI platforms, etc.
This is a greenfield role for someone who thinks in systems and speaks the language of both AI and business outcomes – with the strategy set, the priority areas confirmed, and a supportive AI ecosystem already in place. You don't need deep marketing experience, you need to know how to use AI intelligently, script the integrations that make it practical, and care enough about commercial impact to own the outcomes. The role has clear ownership, sitting in a growing global AI-team with direct access to marketing leadership, and real commercial accountability. If you want to define what AI-enabled marketing looks like in practice, not just talk about it, this is the role. Ready to shape RIB´s next AI Level?
Division: Global Marketing
Key Responsabilities:
This role is organised around four areas of ownership. Each represents a part of the marketing function where AI, applied practically and connected to performance, creates compounding value.
MarTech & AI Platform Enablement
Unlock Marketing Technology by connecting tools, activating features, and scripting integrations that create measurable improvements in how marketing operates.
Activate and connect AI capabilities across Salesforce, AgentForce, DreamData, Asana, and other marketing platforms.Build automations and integrations using APIs, scripting, and low code tools to remove manual work and improve efficiency.Own the MarTech AI roadmap, prioritising opportunities based on measurable business impact.AI Reporting, Analytics & Marketing Intelligence
Every AI activation must be connected to a performance metric. Speed, quality, and scalability of marketing execution are the measures – not tools deployed or workflows built.
Establish performance baselines and track the impact of every AI initiative against clear success metrics.Build AI powered reporting and insights that turn marketing data into actionable recommendations.Use AI to improve campaign performance, audience targeting, and market intelligence (competitor & market monitoring) for faster, better decisions.Content Operations & Generative AI
Content production and campaign execution are two of the highest-volume, most manually intensive areas in marketing. AI can transform both – if someone owns the workflow design.
Design AI enabled workflows that scale content creation, repurposing, and campaign execution.Leverage AI to accelerate ideation, content planning, and campaign development.Ensure all AI generated outputs meet brand, quality, and governance standards.AI Adoption & Enablement
Raise the AI capability of the whole team by sharing what works, building reusable assets, and making AI accessible to marketers who are not technical.
Create reusable prompt libraries, workflow templates, and best practices that enable marketers to work more effectively with AI.Share successful use cases and drive adoption of proven AI solutions across the global marketing team.Partner with the AI Enablement team to promote responsible AI usage, governance, and capability building to the overall marketing team.
