e-commerce digital advertising specialist in fashion

Dressup Group has been operating in the Georgian market for 32 years and exclusively represents world-renowned clothing and footwear brands. The company has more than 90 stores in Tbilisi, Rustavi, Batumi and Zugdidi, as well as an online store, Dressup.ge. Dressup.ge, a leading fashion e-commerce platform in Georgia that brings together world-renowned clothing and footwear brands, is looking for a Senior E-commerce Digital Advertising Specialist.

• Plan digital advertising campaigns and prepare media plans in line with business and marketing objectives;
• Independently set up and manage advertising campaigns across various digital platforms;
• Monitor and optimize campaigns daily and make decisions based on results;
• Plan and allocate the advertising budget and continuously monitor its effectiveness;
• Analyze key metrics, including ROAS, CAC/CPA, Conversion Rate, Revenue and other KPIs;
• Test and optimize campaign structure, audiences, creatives, bidding and placements;
• Monitor the accuracy of tracking and data, including the proper functioning of GA4, Pixel/Conversion Tracking and UTM parameters, and identify issues;
• Prepare periodic reports, analyze results and develop specific recommendations;
• Research, evaluate and implement new digital advertising opportunities and trends;
• Perform other necessary tasks within your area of competence, based on Dressup.ge's work processes.

• At least 3 years of experience in digital advertising;
• Practical experience in E-commerce/Performance Marketing;
• Advanced knowledge of Meta Ads Manager and Google Ads, and experience independently managing campaigns;
• Knowledge of Google Analytics 4 and practical experience analyzing data;
• Ability to make data-driven decisions and think analytically;
• Knowledge of the core principles of tracking and attribution;
• English proficiency at a minimum B2 level;
• A high sense of responsibility, attention to detail and ability to work independently.
• Будет плюсом: Experience working with additional advertising and analytics platforms will be considered an advantage

• A corporate discount at Dressup stores;
• Anniversary and wedding leave;
• Real opportunities for career development and promotion;
• Health insurance;
• Special terms for FitPass services;
• Encouragement and support for ideas;
• Working schedule: 40 hours per week;
• Salary: based on experience;
• Work location: head office, 19 D. Gamrekeli St.