Technical marketing operations manager in telehealth

Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets. We’re looking for a hands-on, highly technical Marketing Operations Manager who loves building workflows, connecting tools, and finding out why something isn’t working.

• Manage the marketing tech stack day to day: work hands-on in HubSpot (or other marketing automation platforms) every day, building and maintaining workflows, lists, properties, forms, reports and lifecycle automations.
• Build and run campaigns and journeys: set up email, SMS, push and in-app campaigns and trigger-based journeys, covering segmentation, build, QA, testing, scheduling and launch.
• Keep data clean and reliable: maintain database hygiene, property structure, naming conventions and ongoing data checks across markets.
• Support integrations and data sync: monitor and troubleshoot the data flows between HubSpot, mobile app, website, including identity matching, workflow conflicts, and broken triggers.
• Audit and simplify: regularly review existing workflows and automations to spot errors, outdated logic, duplicates or opportunities to simplify.
• Document everything: create and maintain documentation, naming conventions and best practices for workflows, processes and system setup.
• Work cross-functionally: partner with CRM, Product, Data, Development and Creative teams to take technical CRM initiatives from idea to live.

• 3+ years of hands-on Technical Marketing Operations, Marketing Automation or CRM operations experience, ideally in B2C/D2C/e-commerce and app environment.
• Strong hands-on marketing automation experience: you’ve built complex workflows and segmentation, not just overseen them.
• Comfortable working with data, spreadsheets, system configurations and repetitive tasks where accuracy matters.
• Strong troubleshooting skills and the patience to dig into why something isn’t working.
• Basic knowledge of HTML and CSS for email and template building.
• Experience with analytics and reporting tools such as Mixpanel, Looker Studio, Tableau or similar.
• Experience using AI to improve operational processes.
• Highly organised, detail-oriented and comfortable managing multiple tasks independently.
• High-level English is required.
• Будет плюсом: HubSpot is a strong plus; Experience with APIs, webhooks or integration tools (Zapier, Make or similar) is a plus

• Условий в вакансии нет