Brand manager in FMCG

The role owns local brand planning and execution, turning regional category strategy into winning in-market plans. You will deliver sales, market share and profitability targets by leading campaigns, activations and innovation launches, and by building strong consumer and market understanding. You will work in a matrix environment, partnering with regional Marketing, Insights, Commercial, Supply Chain and Finance teams, and with external agencies.

• Lead execution of category and brand strategies in assigned markets.
• Deliver country business objectives, including sales, market share and profitability targets.
• Develop and implement annual market plans aligned with regional category priorities.
• Ensure flawless execution of campaigns, activations and commercial initiatives.
• Execute innovation launches, renovations and portfolio changes in assigned markets.
• Identify local growth opportunities and business risks.
• Monitor consumer, shopper and competitive trends.
• Translate local insights into recommendations for category growth.
• Partner with Commercial, Supply Chain and Finance teams to ensure delivery of business objectives.
• Coordinate local implementation of regional initiatives.
• Plan and monitor A&M spending in assigned markets.
• Track performance and recommend optimization actions to improve ROI.

• University degree in Marketing, Economics, Business or a related field
• 3+ years of brand management / marketing experience, preferably in FMCG
• Experience in annual brand planning, 360° campaigns and new product launches
• A&M budget management and basic P&L understanding
• Strong analytical skills, with the ability to turn data into insights and actions
• Ability to collaborate and influence in a cross-functional, matrix environment
• Strong project management and communication skills
• Ownership and results orientation
• Fluent in Georgian, English and Russian languages

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