director creative intelligence

Scopely is a video game and global interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes MONOPOLY GO!, Pokémon GO, Stumble Guys, Star Trek™ Fleet Command, and MARVEL Strike Force.

• Set the Creative Intelligence strategy and roadmap, defining priorities, products, measurement needs, and team goals; lead and develop a multidisciplinary team across creative analytics and AI enablement
• Measure creative success and support testing across live and slate games by combining tagging, performance data, audience research, competitive intelligence, and other relevant signals; recommend and support tests that inform strategy and decisions
• Guide games before launch by identifying creative whitespace and informing audiences, positioning, concepts, messages, and naming
• Own the creative analytics product roadmap, prioritizing dashboards, stakeholder views, tagging, data quality, reporting, and self-service tools; drive adoption and continued improvement across the portfolio
• Partner with Analytics to articulate business questions, measurement needs, and desired outcomes; secure support and drive projects through delivery, validation, and adoption while Analytics owns the technical infrastructure
• Use AI tools such as Claude to interrogate data, explore hypotheses, prototype analyses, automate reporting, and simplify competitor intelligence and recurring insights
• Build trust and turn insights into action by developing partnerships across Marketing, Creative, Analytics, and game teams; deliver clear recommendations, track their influence on decisions, and measure their impact
• Partner with Marketing and the internal creative agency to help teams use performance data and competitive intelligence to define creative strategy, identify opportunities, and make evidence-based changes to plans
• Translate complex performance data, tagging, and analysis into clear creative guidance; own game-level reporting as needed to inform creative and marketing strategy

• Be a curious, resourceful problem solver who thrives in ambiguity, tackles new questions, and takes ownership of finding answers, including outside established processes or familiar areas of expertise
• Experience leading advanced marketing analytics, data science, marketing science, measurement, consumer insights, or a related function
• A strong record of developing measurement frameworks and metrics that connect marketing or creative inputs to business outcomes
• Experience using quantitative and qualitative evidence to answer ambiguous questions
• Strong knowledge of experimentation, attribution, incrementality, benchmarking, and predictive analysis
• Hands-on comfort with modern AI tools and technical fluency to partner effectively with Analytics, Data Science, and Engineering
• Strong people leadership and analytics product ownership, with excellent communication, adaptability, urgency, follow-through, and a track record of earning trust across functions
• Будет плюсом: SQL, Python, data pipeline, or business intelligence experience

• Условий в вакансии нет