Digital marketing specialist for banking products

Rabitəbank OJSC announces recruitment for the position of Lead Digital Marketing Specialist in its Marketing Department. The role involves implementing the Bank’s digital marketing strategy, planning and optimizing digital advertising campaigns, developing digital channels, managing the website, and increasing the effectiveness of marketing activities. One of the largest banks in the country, Rabitəbank OJSC offers you the opportunity to build a successful career and develop professionally within a professional team. Rabitəbank is looking for people who are eager to learn, positive, analytical, and creative in their approach to work.

• Plan, execute, monitor, and optimize digital marketing campaigns;
• Manage campaigns on Google Ads, Meta Ads, and other digital advertising platforms;
• Manage digital advertising budgets and ensure their efficient expenditure;
• Manage the Bank’s official website (rabitabank.com), update its content, and improve its functionality;
• Optimize the website’s user experience (UX/UI), conversion metrics, and customer inquiry processes;
• Measure the effectiveness of digital channels using Google Analytics 4, Google Tag Manager, and other analytics tools;
• Implement the SEO strategy and increase the website’s visibility in search engines;
• Analyze key performance indicators for digital campaigns (CTR, CPC, CPA, CPL, ROAS, etc.) and prepare reports;
• Analyze customer behavior, digital sales channels, and marketing results;
• Prepare proposals for promoting Bank products through digital channels and increasing sales;
• Research and implement new digital solutions, marketing technologies, and automation opportunities;
• Coordinate with the internal IT team and external vendors on website development and technical changes;
• Regularly analyze the digital marketing activities of competing banks and market trends;
• Prepare analytical reports on marketing campaign results and proposals for improvement.

• At least 2 years of work experience in digital marketing;
• Practical experience with Google Ads, Meta Ads Manager, and other digital advertising platforms;
• Knowledge of Google Analytics 4, Google Tag Manager, Google Search Console, and analytics tools;
• Experience managing websites and working with CMS platforms (WordPress or other systems);
• Knowledge of SEO, SEM, performance marketing, and conversion rate optimization (CRO);
• A general understanding of website technical structure, domains, hosting, and integration processes;
• Ability to analyze digital marketing metrics and make decisions based on results;
• Strong analytical thinking, problem-solving, and data-driven decision-making skills;
• Knowledge of banking products (loans, cards, deposits, and other financial services);
• Ability to work with MS Excel and reporting tools;
• Ability to communicate effectively with technical teams and vendors;
• Ability to manage projects and tasks in parallel, plan, and prioritize;
• Fluent written and spoken Azerbaijani and business-level English.
• Будет плюсом: Experience in digital marketing in the banking or financial sector; Experience participating in digital sales and customer acquisition campaigns for banking products; Basic knowledge of HTML, CSS, and JavaScript; Experience participating in API integrations and website technical development projects; Ability to work with Power BI, Looker Studio, and other data visualization tools; Experience conducting A/B tests and optimizing landing pages; Experience working with CRM, marketing automation, and customer segmentation tools; Knowledge of Agile and project management methodologies

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