digital marketing manager in iGaming

Pascal Gaming operates in the iGaming industry and develops games for operators and aggregators.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Plan, execute, and optimize digital initiatives aimed at generating qualified B2B leads through content, performance marketing, search, social media, and email campaigns;
• Set up, manage, monitor, and optimize targeted B2B advertising campaigns across LinkedIn, Meta, Google Ads, and relevant iGaming industry networks;
• Conduct regular website and landing-page audits and improve technical and on-page search visibility;
• Optimize digital content for SEO and GEO performance;
• Manage and continuously improve the official website, campaign landing pages, LinkedIn presence, newsletter campaigns, and other digital marketing assets;
• Take hands-on ownership of campaign implementation, including setup, messaging, targeting, testing, monitoring, and ongoing optimization;
• Track key digital marketing metrics and analyze campaign and website performance;
• Identify improvement opportunities and use data to optimize marketing activities;
• Work closely with Product, Sales, Design, Marketing, and Event teams to align digital campaigns with new game releases, industry expos, commercial priorities, and broader business objectives;
• Perform additional tasks assigned by the immediate supervisor in alignment with the job description and applicable labor regulations.

• Bachelor’s Degree in Marketing, Communications, Business, or a related field;
• Relevant hands-on experience in digital marketing, performance marketing, lead generation, or a related field;
• Independently execute digital campaigns end-to-end;
• Create clear and effective B2B advertising copy;
• Configure campaign tools and analyze digital performance;
• Practical experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEO tools, and email automation platforms;
• Good understanding of performance marketing, lead generation, digital communication channels, campaign optimization, and conversion-focused marketing;
• Ability to interpret campaign and website performance data, identify trends and opportunities, and translate insights into practical actions;
• Comfortable working in short execution cycles, taking ownership of target metrics, prioritizing effectively, and adapting campaigns based on performance and business needs;
• Fluent written English;
• Nice to have: Master’s Degree, previous experience in B2B, technology, gaming, or iGaming.

• Office location: Yerevan.