digital marketing manager in hospitality

Duetto is a Revenue and Profit Operating System for the global hospitality industry. It is a PE-backed SaaS business serving hotels, casinos, and hospitality groups worldwide.

• Design strategic frameworks for global multi-channel digital campaigns across paid search, paid social, display, email, and content syndication;
• Make commercial trade-off decisions, analyze performance, identify diminishing returns, and reallocate spend and effort;
• Define campaign architectures across awareness, lead generation, nurture, conversion, and customer expansion;
• Brief the Content and Creative team on campaign asset needs and strategic direction;
• Design and execute digital ABM campaign strategies for named accounts and account segments;
• Architect multi-touch ABM plays across paid media, personalized content, email sequences, and retargeting;
• Stay current on ABM tactics, platforms, and approaches, and recommend what Duetto should adopt, test, or stop;
• Define account-level ABM measurement frameworks and use insights to reshape strategy;
• Design and optimize nurture strategies across acquisition and expansion;
• Define campaign strategies for customer upsell, cross-sell, and adoption;
• Prioritize conversion optimization efforts based on commercial impact;
• Own campaign and channel performance analysis and provide strategic recommendations;
• Define adaptations of global campaign strategies for local markets;
• Provide strategic performance analysis by territory for regional teams and leadership;
• Identify gaps and improvement opportunities in the marketing technology stack;
• Recommend improvements to integration between campaign platforms, CRM, and lead routing systems;
• Ensure campaign infrastructure supports the Growth Marketing team’s strategic goals;
• Champion clean data practices and campaign hygiene;
• Use AI for audience research, competitive analysis, performance modeling, and scenario planning;
• Test AI-driven approaches, share results, and help the Growth Marketing team adopt AI in daily work.

• 5+ Years of experience in digital marketing, growth marketing, or marketing operations;
• Demonstrable experience designing and owning digital ABM campaign strategies;
• Proven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndication;
• Experience designing campaigns across acquisition and customer expansion;
• Experience with HubSpot, Salesforce, Google Analytics, and programmatic or ABM tools;
• Strong campaign strategy, audience strategy, and channel strategy skills;
• Ability to interpret performance data and make strategic recommendations;
• Commercial mindset focused on pipeline and revenue outcomes;
• Ability to present strategic recommendations and brief creative teams clearly;
• Proactive approach to digital marketing trends and strategic recommendations;
• Ability to manage multiple campaign strategies across channels, regions, and commercial objectives;
• Nice to have: Background in B2B SaaS.

• No conditions specified