Digital marketing manager for online education

Legacy Online School is an accredited US K-12 online school (WASC, College Board) with students in 30+ countries. We are scaling enrollment in the US and UAE and run a six-figure monthly advertising budget across Google and Meta. You will run our Google and Meta campaigns hands-on, every day, and own the numbers: CPL, CPQL, CAC, ROAS and ROMI, tracked from click to paid enrollment. You will also: build landing pages help steer our website redesign keep our reputation strong on review platforms You report directly to the Marketing Lead.

• Build, launch and optimize Google Ads (Search, Performance Max, Demand Gen, YouTube) and Meta Ads campaigns for the US and UAE
• Daily account management: bids, budgets, search terms, audiences, creatives, pacing
• Creative and offer testing with clear hypotheses and documented results
• Own CPL, CPQL, CAC, ROAS and ROMI by channel, campaign and market
• Weekly results reports and tables that leadership can read in two minutes
• Keep UTM tagging clean across every channel, so every lead lands in Bitrix24 with its source
• Work in Roistat daily: fix tracking gaps and reconcile ad spend, CRM and payments
• Build and update landing pages in Lovable for campaigns and A/B tests, strictly within our design system
• Take part in our website redesign: review migrated pages, give clear, prioritized feedback to our web developers, and sign off on conversion-critical pages
• Make sure tracking and forms work on every new page
• Run a steady review engine: collect parent reviews on Google, Niche, Trustpilot and other review sites
• Monitor and respond to reviews, handle negative feedback
• Nurture sequences for leads and trial participants, plus reactivation campaigns

• 3+ years of hands-on Google Ads and Meta Ads, with $20k+/month personally managed in the last 2 years
• Recent experience on international or Tier 1 markets (US, UK, EU, UAE)
• Strong with numbers: you calculate CAC, ROMI and payback yourself instead of reading them off the advertising platform
• Very strong analytics experience (Roistat or similar) and strict UTM discipline
• Experience with CRM lead flows (Bitrix24 is a plus)
• Real design taste and a portfolio of landing pages you built (Lovable, Webflow, Tilda or similar)
• Experience giving structured feedback to developers or designers
• English C1 (landing page copy and review replies are written in English)
• High ownership: you finish things without being chased
• You work from outside Russia, because ad platform access from Russia is restricted
• Будет плюсом: Roistat specifically; Email marketing (sequences, segmentation, deliverability); Reputation management on Google, Trustpilot or Niche; Meta Conversions API, offline conversions, Enhanced Conversions; n8n or Make; EdTech, K-12 or other high-consideration lead gen (education, real estate, healthcare); GA4, GTM, Looker Studio, BigQuery

• $2,000-3,000/month (USD), depending on level
• Fully remote, full-time, flexible 8-hour day, Monday to Friday, with at least 4 hours of overlap with US Eastern Time required, for example 9:00-13:00 Eastern Time
• High-performing team that knows its craft