Digital marketing manager B2B

For our client, an internationally successful company, we are looking for a Senior Digital Marketing Manager B2B (m/f/d) to start as soon as possible.

• Planning, managing, and optimizing digital B2B marketing campaigns
• Independently managing Google Ads and LinkedIn campaigns
• Developing and optimizing SEO, SEA, email marketing, and lead generation
• Analyzing campaign performance, conversion rates, and the customer journey
• Building dashboards and regular marketing reports
• Conducting market, trend, and competitor analyses
• Preparing market intelligence reports and decision-making documents for management
• Managing external agencies and specialists with the aim of building more marketing expertise in-house
• Further developing the digital marketing strategy and identifying new target groups and markets
• Occasionally attending international conferences and events to analyze markets and target groups

• Solid professional experience in B2B marketing, ideally with a focus on digital and performance marketing
• Extensive practical experience with Google Ads, SEA, and LinkedIn Campaign Manager
• Good knowledge of SEO, email marketing, and digital lead generation
• Experience with campaign tracking, conversion analysis, and relevant marketing KPIs
• Strong interest in market analysis, competitor monitoring, and market intelligence
• Confident use of Excel and reporting and dashboard tools
• A high degree of independence and the ability to build and drive initiatives independently
• Strong communication skills and enjoyment of working with different departments
• Very good German and English skills

• Hybrid work model (up to 3 days of working from home per week)
• Flexible working hours
• A high degree of creative freedom and short decision-making processes
• The opportunity to actively build digital marketing and market intelligence
• International working environment with events in various European markets
• Occasional travel to international conferences and events
• Structured onboarding
• Regular training and development opportunities, including in AI, Urban Sports Club membership, and a public transport subsidy
• Employer-funded pension plan
• Regular team and summer events, as well as the opportunity to work remotely from another location
• Depending on qualifications and experience, a gross annual salary of 65,000 to 80,000 euros