Demand generation & digital marketing manager

Since 2012, Sixsentix has accelerated innovation through expert software testing and quality assurance services. We provide fast, cutting-edge testing solutions by combining AI-driven automation, proven practices, and deep domain expertise. Our mission is simple: stop bugs from becoming business problems and protect companies from the real cost of poor software quality.

• Own integrated B2B marketing campaigns across inbound, outbound, digital, Account Based Marketing, and organic channels
• Translate commercial and GTM priorities into campaign plans with clear audiences, propositions, channels, budgets, timelines, and KPIs
• Lead campaign execution end to end, coordinating Marketing, Sales, subject matter experts, and external partners
• Own Account Based Marketing and outbound execution, including segmentation, target-account selection, outreach sequences, testing, and optimization
• Manage paid and inbound marketing across LinkedIn, Google Ads, Meta, landing pages, and lead-generation programs
• Own organic social media planning and execution
• Define campaign content requirements and work closely with the Sales Enablement & Content Manager, who owns content development and delivery
• Own market, customer, competitor, and industry research and translate insights into marketing initiatives
• Drive A/B testing, CRO, and continuous campaign optimization based on performance data
• Collaborate closely with Sales on campaign activation, lead qualification, handover, and follow-up
• Coordinate website administration and development improvements, working with Design on UX/UI and Content on website messaging
• Own campaign and channel performance reporting, providing insights on funnel performance and marketing-qualified pipeline contribution

• 3–5 years of experience in demand generation, digital marketing, growth marketing, or a similar role, with previous ownership of demand generation initiatives
• Experience in B2B marketing; technology, IT services, or professional services experience is a strong advantage
• Proven experience with integrated campaigns across inbound, outbound, paid, organic, and account-based marketing
• Strong hands-on expertise with LinkedIn Campaign Manager, Google Ads, Meta Ads, and Google Analytics 4
• Good understanding of Account Based Marketing, audience segmentation, target-account selection, testing, and campaign optimization
• Experience with lead-generation programs, landing pages, website-related marketing activities, and conversion optimization
• Strong analytical skills and experience measuring campaign, funnel, and marketing-qualified pipeline performance
• Strong collaboration and project management skills, with experience working closely with Sales and cross-functional stakeholders
• Fluent English, both written and spoken
• Будет плюсом: Familiarity with CMS platforms such as WordPress and CRM or marketing automation tools is a plus

• Hybrid work model with flexibility tailored to your needs
• Individual budget for professional development and access to L&D platforms
• 15 days of fully paid sick leave (including 3 days without a doctor’s note)
• Private health and 24/7 accident insurance
• Benefits package for new parents
• Loyalty program
• Disciplines where you can contribute to strategic initiatives locally
• International career opportunities across 6 global locations
• Extra vacation days plus company days off for Christmas Holidays
• Tailored team events and team buildings