Customer marketing

Do you enjoy being at the intersection of Sales, Marketing and the customer? As Customer Marketing Manager – Color Brands, you will be the key marketing partner to our Sales and KAM teams, translating Coty's brand strategies into winning customer plans for Rossmann and e-commerce. You will combine customer understanding, shopper insights, commercial analytics and creative activation to drive sell-out and profitable growth across iconic brands including Rimmel, Max Factor, Bourjois, Sally Hansen and Miss Sporty.

• Partner with KAMs and Sales teams to build customer plans, promotional calendars and activation strategies.
• Develop customer-specific trade marketing programs for Rossmann and e-commerce channels.
• Translate brand priorities into compelling customer and shopper propositions.
• Support customer meetings and business reviews with insights, recommendations and data-driven selling stories.
• Lead promotional strategy and evaluate promotion effectiveness and ROI.
• Coordinate launches, in-store activation and e-commerce execution with Sales and Brand teams.
• Monitor sell-in, sell-out, customer P&L and commercial KPIs to identify growth opportunities.
• Analyze customer, shopper, market and competitor performance.
• Manage the Trade Marketing budget and prioritize investment behind the strongest commercial opportunities.

• 3–5+ years' experience in Customer Marketing, Trade Marketing, Shopper Marketing, Category Development, Channel Marketing or a commercially focused Sales/Marketing role.
• Experience working closely with Sales/KAM teams and/or retail customers.
• Strong understanding of promotions, customer activation and retail execution.
• Ability to turn data and insights into compelling customer selling stories.
• Strong commercial and analytical skills, ideally including Nielsen/NIQ or similar tools.
• Confidence collaborating with both commercial and brand stakeholders.
• Fluent English.
• Strong Excel and PowerPoint skills.
• Experience within FMCG, beauty, personal care, consumer healthcare or another fast-moving consumer business.
• Будет плюсом: Passion for beauty is a plus, but not essential

• Условий в вакансии нет