Marketing manager in outdoor and hunting

We are looking for a Marketing Manager to lead localized marketing initiatives in Poland, driving brand awareness, product adoption, and business growth through strategic planning and hands-on execution. The ideal candidate will have experience in market analysis, product launches, social media marketing, and campaign execution. The role requires both strategic thinking and hands-on execution to drive brand visibility and business growth.

• Conduct market research focused on the outdoor and hunting sector, analyzing local user profiles, market trends, seasonal behaviors, and competitor activity within Poland.
• Develop localized product positioning and marketing strategies to support business objectives.
• Lead go-to-market (GTM) planning and execution for new products in Poland.
• Manage marketing channels, including printed materials, trade shows, dealer events, and other promotional activities.
• Coordinate with outdoor influencers, hunters, and KOLs, as well as specialized media (hunting magazines, outdoor platforms), to strengthen credibility and brand presence.
• Plan and execute seasonal promotions, special campaigns, and key marketing events.
• Develop and execute social media strategies and content for Poland.
• Enhance brand visibility and engagement across social platforms.
• Review marketing activities and prepare structured reports with actionable insights.

• At least 3 years of experience in Marketing, (brand management, product marketing, social media marketing, content creation, or community engagement), preferably in consumer products or outdoor/hunting categories.
• Skilled in managing multi-channel marketing campaigns and product launches.
• Analytical and able to interpret data to generate actionable insights.
• Fluent in English and Polish.
• Proactive, self-driven, and able to manage multiple projects simultaneously.
• Skilled in MS Office and familiar with marketing tools and platforms.
• Available to work on-site in Poland (Warsaw) and travel occasionally within Poland for events and campaigns.
• Будет плюсом: Hands-on outdoor and hunting experience is highly valued; active or experienced hunters with deep understanding of real field scenarios, hunting seasons, and user behavior are a strong plus; additional other regional language skills are a plus

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