Customer Marketing

Job Family Group:

Marketing Group

Customer marketing strategy and planning

Campaign, toolkit and activation delivery

Customer insight, propositions and content guidance

Performance, optimisation and effectiveness

Market, Offshore hub and customer partnership

Standards, reuse and ways of working

Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

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Future Location Notice: This role will start in Sunbury, London. bp has announced a planned office move to Timber Square, London, with all positions currently advertised in Sunbury, including this one, expected to relocate around Q4 2027-Q1 2028. This presents an exciting opportunity for all employees and leaders to come together in one London location. The specific date of the move will be confirmed closer to the time.

As Customer Marketing Lead, you will be a critical part of the Comms Planning, Channel & Execution sub-team within the M&C Marketing Network of Excellence. You will help turn M&C customer, commercial and brand priorities into clear, customer-led and scalable marketing activity that priority markets can adapt and complete with greater consistency, speed and impact.

You will lead defined customer marketing workstreams across campaign planning, trade-driving activation, CRM and lifecycle content, customer-facing channel guidance and toolkit development. Working with priority markets, the Hub and specialist teams, you will translate customer insight, market needs and performance learning into clear propositions, messaging hierarchies, briefs, content guidance and market-ready toolkits.

The role is both customer-led and commercially focused. Success means improving the quality, consistency and effectiveness of M&C marketing activity while supporting outcomes such as MROI, brand health, volume, profitability, CLV, loyalty engagement, registration and opt-in growth. You will use independent judgement, operational knowledge and a continuous improvement mentality to simplify delivery, reduce duplication and help markets activate stronger customer marketing, faster.

At BP, we support our people to grow in a diverse and exciting environment. We believe that our team is strengthened by diversity.

There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, among others.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Reinvent your career as you help our business meet the challenges of the future.

Apply now!

Travel Requirement:

Negligible travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working