crm marketing manager in retail

Harrods is one of the world’s leading luxury department stores, offering top designers and sought-after brands from around the globe. Its mission is to make visiting the iconic Knightsbridge store one of the world’s most inspiring shopping experiences.

• Communicate the strategic vision, project progress and performance to key stakeholders;
• Consult with key stakeholders across the business on projects requiring CRM automation support;
• Identify operational efficiencies while working closely with IT teams and system providers;
• Set team and retention KPIs, including budget and forecast management;
• Respond effectively to technical issues to ensure that all communications programmes operate as expected;
• Lead and execute the BAU roadmap to optimise personalised and relevant core newsletters;
• Lead A/B and control testing to prove incrementality while supporting customer marketing objectives;
• Shape and develop a Next Best Action strategy together with the Data Science team.

• Good understanding of ESPs and Google Analytics;
• Excellent communication and organisation skills to confidently lead discussions with internal and external stakeholders;
• Experience in campaign execution and segmentation;
• Previous experience owning or supporting a CRM channel strategy;
• Ability to prioritise and multitask in an ever-changing, fast-paced environment;
• Nice to have: SAP or similar.

• 6-Month fixed-term contract with the possibility of becoming permanent;
• Competitive salary;
• Company pension;
• Flexible working;
• 25 Days’ holiday and a birthday day off;
• Up to 33% in-store discount;
• Travel season ticket loan.