crm marketing manager in online sports betting

Описания нет

• Design and implement campaigns across email, SMS, messengers, pop-ups, and push, aligned with the company’s branding and business objectives
• Manage the email campaign lifecycle, from concept development and audience segmentation to execution, monitoring, and performance analysis
• Develop targeted messaging strategies for different audience segments to improve customer acquisition, retention, and conversion
• Run A/B tests across channels to identify effective strategies and improve future campaigns
• Analyze campaign performance using metrics and KPIs, prepare detailed reports, and provide actionable optimization insights
• Collaborate with the CRM manager, content creators, and designers to produce assets tailored to each channel and campaign
• Research and implement the latest trends, tools, and technologies in digital marketing communication
• Review and refine messaging strategies and tactics to improve marketing effectiveness

• At least 2 years of proven email marketing experience in online sports betting, gambling, or a similar dynamic digital sector
• Familiarity with leading marketing platforms and tools, particularly Optimove
• A strong track record of developing and executing successful email marketing campaigns
• Native-level Russian proficiency with excellent written and verbal communication skills
• Proficient English with strong written and verbal communication skills
• Exceptional writing and copywriting skills, with the ability to adapt messaging for different platforms and audiences
• Solid analytical skills and a data-driven approach to decision-making and strategy refinement
• A creative mindset, meticulous attention to detail, and the ability to manage multiple projects simultaneously
• Ability to collaborate effectively across departments
• Confident use of AI
• Будет плюсом: HTML/CSS proficiency, particularly for email customization

• Условий в вакансии нет