crm marketing manager in gaming

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, the company has become one of the leaders in the gaming industry, with 15 offices worldwide and titles including World of Tanks, World of Warships, and World of Tanks Blitz.

• Develop and own the CRM strategy across email, notifications, in-game messaging, and other communication channels;
• Define player lifecycle programs covering acquisition, onboarding, engagement, monetization, and churn prevention;
• Plan and execute targeted CRM campaigns, promotions, and automated journeys;
• Manage segmentation frameworks to deliver personalized content;
• Coordinate with Creative and Content Teams to build compelling messaging;
• Monitor CRM performance metrics, including open rates, CTR, retention, revenue uplift, churn, and LTV;
• Perform A/B and multivariate testing across content, timing, and segmentation;
• Leverage player data to create actionable insights and improve campaign impact;
• Design, test, and oversee CRM campaigns via in-house platforms;
• Ensure proper event tracking, tagging, and customer data integration with analytics tools;
• Improve automation flows, trigger logic, and personalization rules;
• Work closely with CRM Lead, Product Managers, Live Ops, Data Analysts, and Community teams;
• Align CRM messaging with seasonal events, content releases, and monetization plans;
• Provide CRM input on product roadmaps and user experience improvements;
• Ensure campaigns comply with data privacy regulations, including GDPR and CCPA;
• Advocate for customer-first communication principles.

• Bachelor’s degree in Marketing, Business, Analytics, or a related field;
• 3–5+ Years of experience in CRM, lifecycle marketing, retention marketing, or a similar field;
• Strong knowledge of CRM tools and customer data platforms;
• Intermediate skills in Photoshop and Figma;
• UI/UX knowledge;
• Analytical mindset with experience interpreting user data and campaign performance;
• Excellent project management skills and attention to detail;
• Ability to work cross-functionally and manage multiple priorities;
• Strong communication and copywriting skills;
• English proficiency at a minimum B2 level;
• Nice to have: Experience in gaming, mobile apps, or subscription-based products, knowledge of SQL or basic data querying, experience with customer segmentation modeling and predictive analytics, familiarity with experimentation frameworks and lifecycle automation.

• EUR 2700-3800 monthly gross;
• Additional paid time off;
• Sick Leave Compensation;
• Pregnancy and Childbirth Leave Benefit;
• Career development and education opportunities within the company;
• Meal Allowance;
• Premium Private Health Care;
• Mental well-being program (iFeel);
• Perks discounts platform with over 450 exclusive discounts;
• Personal Gaming Account;
• Coffee, fruits, and snacks in the office;
• Company events;
• Seniority Awards;
• Referral program with a reward for recommending talents.