crm marketing manager

BAT is a global multi-category business focused on creating a smokeless world. The company operates as a consumer-centric organization, leveraging data-driven marketing and omnichannel activation to drive brand engagement and growth across international markets.

• Build, optimize, and manage automated omnichannel CRM journeys including email and SMS;
• Implement segmentation, personalization logic, A/B testing, and KPI tracking;
• Ensure accurate setup, execution, and performance monitoring of CRM campaigns;
• Partner with tech and innovation teams to translate business requirements into CRM system solutions;
• Create user stories and test scenarios;
• Analyze CRM performance, consumer behavior, and journey effectiveness;
• Identify optimization and automation opportunities across acquisition, retention, and lifecycle value;
• Serve as the CRM contact for local markets, regional teams, and agencies;
• Manage projects, briefs, timelines, and delivery updates.

• 2–3 Years of experience in CRM, email marketing, or direct marketing;
• Experience in campaign management and marketing automation;
• Consumer-centric attitude with a proven ability to deliver segmentation and personalization;
• Strong analytical capabilities to drive insight-based decisions;
• Ability to prioritize multiple initiatives and collaborate with diverse stakeholders;
• Excellent communication, presentation, and relationship-building skills;
• Proactive, independent, and continuous learner;
• Fluent in English;
• Strong PC skills including MS Word, Excel, and PowerPoint;
• Nice to have: Hands-on expertise with Salesforce and Salesforce Marketing Cloud (SFMC), SQL familiarity.

• Market leading annual performance bonus;
• Diverse health plans;
• Initiatives for work-life balance;
• Transportation support;
• Flexible holiday plan with additional incentives;
• Access to online learning platforms and personalized growth programs.