CRM manager in iGaming

An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers. Our global-scale operations are based on strong internal expertise, analytics, and data research. We have expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics.

• Developing, configuring, and launching promotional, trigger, and transactional CRM communications.
• Developing existing communication channels and finding new ones.
• Segmenting users, working with cohorts and different audiences.
• Preparing and launching CRM campaigns for the VIP segment.
• Participating in the development of the VIP program together with the VIP team.
• Working with Retention Rate, Reactivation Rate, MAU, DAU, and Bonus Rate metrics.
• Developing and testing new promotional mechanics.
• Analyzing the effectiveness of CRM campaigns and preparing recommendations.
• Formulating and testing hypotheses to improve product metrics.
• Automating successful campaigns and processes.

• Children Allowance
• Mental Health Support
• Sport Activities
• Language Courses
• Automotive Services
• Veterinary Services
• Home Office Setup Assistance
• Dental Services
• Books and Stationery
• Training Compensation
• Massage