CRM manager in fintech

Kursi.ge is a Georgian digital currency exchange platform serving more than 200,000 customers. We give individuals and businesses a convenient, transparent and competitive way to exchange currencies online. We're looking for an experienced, results-driven CRM Manager to build and run our customer relationship strategy: strengthening engagement, improving retention and driving business growth.

• Develop and implement a CRM strategy aligned with business and marketing objectives
• Identify opportunities to improve activation, engagement, retention, reactivation and lifetime value
• Analyze customer behavior and transaction patterns to find growth opportunities
• Define lifecycle strategies, personalized engagement approaches and CRM KPIs
• Build and refine segmentation by behavior, transaction activity, customer value and lifecycle stage
• Design targeted strategies for new, active, inactive and high-value customers
• Increase first-time conversion, repeat transactions and loyalty
• Identify churn patterns and launch retention and reactivation initiatives
• Plan and oversee campaigns across email, SMS, push and other channels
• Audit existing campaigns and improve their effectiveness
• Define objectives, audiences, messaging and customer propositions
• Use A/B testing to optimize targeting, messaging, timing and performance
• Focus on measurable business outcomes, not communication metrics alone
• Analyze CRM and transaction data for insights and growth opportunities
• Track activation, retention, churn, transaction frequency, reactivation and CLV
• Measure campaign conversion, incremental commercial impact and ROI
• Deliver regular performance reports and recommendations with the analytics team
• Manage and improve the commercial use of our CRM tools and processes, including Creatio
• Improve CRM workflows, automation and customer communications
• Work closely with Marketing, Product, Analytics, IT and Customer Support
• Define business requirements for CRM improvements and oversee delivery with technical specialists

• Bachelor's degree in Marketing, Business Administration, Economics or a related field
• 3–5 years of experience in CRM, lifecycle management, retention marketing or related roles
• Proven track record of building CRM strategies and successful engagement campaigns
• Strong understanding of segmentation, lifecycle marketing, retention and loyalty
• Ability to turn customer and transaction insights into actionable initiatives
• Experience improving underperforming CRM programs and measuring commercial results
• Strong strategic, analytical, problem-solving and project management skills
• Familiarity with CRM / marketing automation platforms (Creatio, Salesforce, HubSpot, Braze, Customer.io)
• Knowledge of A/B testing, campaign analytics and performance reporting
• Strong cross-functional collaboration skills
• Proficiency in Georgian and English
• Будет плюсом: Experience in fintech, banking, payments, telecom, iGaming or e-commerce; Experience managing CRM for large customer databases; Knowledge of behavioral marketing, customer research and personalization; Experience building retention, loyalty and reactivation programs; Familiarity with BI tools and customer analytics

• The opportunity to own and grow CRM initiatives in a growing fintech company
• Access to a large customer base and data-driven marketing initiatives
• A collaborative team environment
• Professional growth and development opportunities
• Competitive compensation based on qualifications and experience