crm manager in customer retention

Helpling operates a service platform and is building CRM initiatives to strengthen customer retention, reactivate inactive users, and support business growth.

• Plan and implement CRM lifecycle campaigns focused on win-back and reactivation;
• Optimize campaigns and customer journeys through A/B testing to identify effective communication channels, strategies, and offers;
• Create regular reports and ad hoc analyses, interpret data, and identify trends and optimization opportunities based on customer surveys;
• Monitor and track all initiatives and report results to relevant stakeholders;
• Monitor current CRM trends and derive new, effective strategies for the business.

• University degree in business administration, business informatics, marketing, or communications;
• 2 Years of practical experience in CRM, email marketing, or campaign management;
• Strong understanding of data-driven CRM strategies, customer segmentation, and deriving customer insights to increase revenue and customer retention;
• Confident using CRM tools, Excel, and Google Analytics;
• Analytical, conceptual, and creative working style with a strong hands-on mentality and reliable time management;
• Team-oriented with clear communication skills;
• German and English at C1–C2 level;
• Nice to have: good knowledge of Braze.

• Flexible working hours and home office;
• Mobile work policy allows regular work from home and temporary work from another European country;
• Employee discount at Helpling.de;
• Company pension scheme with a 20% employer contribution;
• 28–30 Days of annual leave, increasing over time;
• 5 Paid days to care for a sick child;
• Attractive salary;
• Centrally located office in Berlin.