CRM manager for wellness apps

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing. We are seeking a motivated and detail-oriented CRM Manager to support our lead remarketing and automated communication programs. Working closely with senior members of the CRM team, this role will help drive first subscription conversion by supporting the execution of lifecycle campaigns, assisting with lead journey mapping, and contributing to a culture of testing and continuous improvement.

• Support the CRM Acquisition Lead in executing the remarketing strategy for non-converted leads focusing on high-volume, hands-on campaign execution. Helping monitor performance against first subscription targets.
• Assist in building and maintaining automated journeys, including segmentation set-up, QA, and basic troubleshooting, under guidance.
• Learn how messaging and lifecycle content align to customer behaviour and journey context, contributing observations to team discussions.
• Help execute personalised campaigns that communicate the value proposition, working from established messaging frameworks.
• Support the Content Lead by drafting simple briefs and helping coordinate copy and creative requests.
• Assist with tailoring messaging for different segments and funnel stages, learning how tone and positioning shift across audiences.
• Support QA of content and creative to help ensure consistency across touchpoints.
• Participate in setting up simple A/B tests against a pre-defined framework, assist in collecting and organising campaign data, supporting reporting for the wider team.
• Help document learnings from tests and campaigns, building an understanding of what drives performance.
• Support the CRM team in day-to-day coordination with monetization, Performance Marketing, Product, and Analytics.
• Build working relationships with the Lifecycle Content Lead and other cross-functional partners.
• Help ensure cross-channel consistency across lifecycle campaigns, paywall experiences, and in-app messaging.

• 1+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation, with a proven track record of daily campaign execution.
• Knowledge of email marketing fundamentals (deliverability basics, audience segmentation, and core campaign principles).
• Eager and able to pick up new CRM tools quickly, with prior experience operating standard ESP/automation platforms (e.g., e-Sputnik, Reteno, Braze, or similar).
• Execution-ready mindset: Ready to work hands-on and comfortable with repetitive, detail-heavy daily execution work
• Comfortable managing multiple tasks in a fast-paced, team-supported environment
• Familiarity with JIRA, Asana, Confluence, Notion, or Slack
• Будет плюсом: Nice-to-have: basic Figma skills; HTML/JSON knowledge

• Условий в вакансии нет