CRM Manager

SoTalent operates within the mobile food services and technology sectors, focusing on large-scale B2B ecosystems. The organization develops lifecycle marketing and customer engagement initiatives to enhance commercial performance and operational efficiency through data-driven automation.

• Own end-to-end lifecycle marketing programmes from strategy and execution to performance measurement;
• Design, build, and optimise multi-channel automated customer journeys across email, push notifications, and other CRM channels;
• Develop prioritisation rules, conflict management logic, and journey orchestration;
• Build dynamic audience segmentation using SQL and large-scale customer data;
• Monitor, maintain, and improve CRM automation performance and operational health;
• Partner with Product, Engineering, Analytics, and Operations teams to deliver scalable CRM solutions;
• Translate business requirements into automated lifecycle campaigns to improve engagement and retention;
• Analyse campaign performance and customer behaviour to identify optimisation opportunities;
• Drive continuous improvements across CRM technology and automation workflows;
• Contribute to AI-driven CRM initiatives and engagement strategies.

• Proven experience managing complex CRM lifecycle programmes in a large-scale, data-driven environment;
• Strong understanding of multi-channel marketing automation, customer journey orchestration, and lifecycle marketing;
• Experience managing prioritisation logic, conflict resolution, and automated campaign workflows;
• Hands-on experience with SQL and large customer databases;
• Experience integrating APIs, webhooks, and backend CRM systems;
• Practical experience with enterprise CRM and marketing automation platforms like Braze or Salesforce;
• Ability to collaborate effectively with technical teams including Data Engineers and Product teams;
• Strong analytical mindset to turn data into actionable marketing strategies;
• Excellent stakeholder management, communication, and cross-functional collaboration skills;
• Self-motivated with the ability to manage projects from concept through execution;
• Nice to have: Experience in marketplace, e-commerce, logistics, mobility, or technology businesses, knowledge of AI-powered marketing automation and personalisation, experience with real-time customer data and event-driven marketing.

• Opportunity to work within a fast-paced, international technology environment;
• Exposure to large-scale CRM automation and advanced lifecycle marketing;
• Collaborative, cross-functional culture with significant ownership and autonomy;
• Opportunities to work on innovative customer engagement and AI-driven marketing initiatives;
• Career development within a global organisation.