Creative producer for a professional networking app

The company runs a creative production flow in which a creative designer uses AI tools to produce creatives for paid channels, with new creatives launched weekly. The company is growing its product and creative function.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Generate ideas and produce a steady weekly flow of creatives for paid channels
• Develop winning concepts and scale them into variations
• Review results with media buyers and use the numbers to generate the next round of ideas
• Own processes, run brainstorms, test new AI tools, and initiate hiring when needed
• Gradually improve and expand the creative department’s structure, roles, and rituals

• Provide a case with numbers showing creatives produced at a given spend, changes in win rate, and top performance
• Demonstrate creativity and a broad range of inspiration beyond competitors’ ads
• Actively use AI tools in the workflow and continuously test new ones
• Understand how creatives differ across traffic sources such as Facebook and Google
• Have basic analytics skills to read results and draw conclusions
• Show initiative by starting and owning processes without being asked
• Demonstrate drive and genuine care about the work
• Have management instincts: prior experience leading people or processes, or a strong interest and close exposure to a well-built creative department
• Have English skills sufficient to communicate with support and write natural-sounding copy
• Be prepared to demonstrate flexibility if your background is narrow, such as years of experience only with playable ads
• Not a fit if you draw inspiration mostly from competitors’ ads, do not use AI tools and do not plan to, wait for tasks instead of starting them, or prefer heavy processes and many meetings
• Будет плюсом: experience building a team or department, experience handling tricky situations such as a buyer not testing creatives on time

• An international product with growing media buying and creative spend
• Room to grow by building and expanding the creative department
• Freedom of action, minimal bureaucracy, and a reasonable number of calls
• Openness to new tools and learning
• Market-rate pay, KPIs and bonuses