creative marketing manager for an AI-powered fashion app

Stylio is an AI-powered fashion app that helps women better understand what suits them and feel confident in what they wear. It is a fast-growing product within a larger, established company.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and test creative concepts, hooks, sales angles, and formats
• Create briefs and work with Motion and Graphic Designers on production
• Analyze creative performance and turn insights into iterations and hypotheses
• Research audiences, competitors, trends, and advertising approaches
• Explore new personas and use cases for Stylio
• Adapt creative strategies across paid acquisition channels, including Meta, AppLovin, Google, and Pinterest
• Identify winning patterns and scale successful concepts
• Build and maintain a backlog of creative hypotheses
• Experiment with AI tools to speed up research, ideation, and creative production
• Collaborate with UA and the creative team

• At least 1 year of experience in Creative Marketing, Performance Marketing, Creative Strategy, or a similar role
• Experience creating performance-driven ads for paid acquisition
• Strong understanding of creative metrics and ability to analyze performance data
• Ability to turn data and insights into actionable creative hypotheses
• Strong understanding of hooks, messaging, offers, and direct-response advertising
• Ability to write clear creative briefs and communicate ideas visually
• Strong research skills and curiosity about audiences and consumer behavior
• Comfortable working in a high-volume testing environment
• Balance of creative and analytical thinking
• Ownership and ability to independently move ideas from hypothesis to execution
• Будет плюсом: experience with subscription-based B2C products, multiple paid acquisition channels, finding and validating new audiences or sales angles, AI creative tools and AI-assisted production, UGC and creator-driven advertising, interest in fashion, style, or visual aesthetics

• Unlimited time off
• Compensation for AI-assisted development tools, sports, education, psychologists, language courses, and co-working
• Health insurance
• 100% Sick leave compensation
• Team buildings and offsites in Spain, Italy, Poland, and other locations
• Merch and birthday presents