Content marketing manager

At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $3B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich. We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide.

• Ship a data-led research piece every two weeks and turn it into a lead magnet: a gated report, an interactive tool, a Claude skill. You pull the data from our internal analytics and find the story
• Repurpose every piece for LinkedIn through employee advocacy: posts for the product owner’s personal account and the team’s
• Turn every webinar into a campaign, not a one-off: you set the angle, write the Luma page and promo, and afterwards cut it into a recap, LinkedIn clips and a follow-up that keep it working as a lead magnet
• Interview customers and write case studies with real numbers
• Track which content brings leads from target accounts and report it weekly
• From month four, own the Builder content plan

• 3+ years in B2B SaaS content, ideally for a technical or data-heavy product
• You’ve published research or benchmark reports you drove yourself, and you know what they brought: downloads, leads, demos
• You get numbers on your own: dashboards, SQL or AI tools, no waiting on an analyst
• You’ve packaged a webinar or event from promo to follow-up, not only written the recap
• You’ve written case studies from your own customer interviews
• You use AI in your workflow, and your copy still doesn’t read like AI
• Strong written English for a technical audience
• Будет плюсом: Mobile apps, subscriptions, ad tech, MMP or dev tools background; You know paywalls, onboarding, and A/B testing from the inside; Worked in a pipeline-driven or ABM marketing team; SEO basics: keyword research, Google Search Console; Your own audience on LinkedIn, X, or Substack

• Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
• Exceptional compensation directly tied to your results.
• Direct communication and ownership. No bureaucracy, no politics, just impact.
• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
• Professional support. Language learning, sports, health insurance, laptop coverage, and more.