Consumer engagement & CRM manager in fashion retail

Join a leading international premium fashion brand as Consumer Engagement & CRM Manager working closely with global teams.

• own and govern the CRM calendar, ensuring alignment with Global CRM campaigns, the omnichannel marketing calendar and local market priorities
• develop CRM templates and briefing frameworks
• act as the key CRM contact for local initiatives (store events, clientling, local campaigns)
• support the implementation of consumer journeys together with Consumer Insights & Data Analytics
• coordinate campaign execution with Global CRM, E-commerce and local teams
• track and report on CRM performance
• ensure compliance with global guidelines and data privacy requirements

• experience in CRM, consumer engagement, lifecycle marketing or digital marketing, ideally within fashion, premium/luxury, retail or lifestyle brands
• a strong understanding of CRM calendars, customer journeys, segmentation and campaign execution, as well as CRM briefing, templates and content coordination, without needing to personally execute every campaign end-to-end
• Excellent project management skills are essential, with the ability to manage multiple markets, deadlines and stakeholders
• You are data-aware and comfortable using CRM KPIs to track performance and recommend improvements
• collaborative and service-oriented
• strong attention to detail, especially on timing, targeting, copy, approvals and reporting
• Fluency in English and Portuguese is mandatory
• Будет плюсом: French or other languages are a plus

• This is an excellent opportunity to take on a key CRM and consumer engagement role with a multi-market scope in an international premium fashion brand.