Chief growth & marketing officer

Birmarket, Azerbaijan’s leading marketplace, is seeking a commercially minded, AI-first Chief Growth & Marketing Officer to lead our next phase of customer, brand, and revenue growth. Birmarket is part of the BIR ecosystem — a group spanning payments, fintech, and digital services with a combined base of 5 million customers in Azerbaijan. This leader will own the full growth agenda: strengthening Birmarket’s brand, accelerating digital acquisition and retention, and partnering closely with Commercial teams to grow both customer demand and seller/category performance.

• Define and execute Birmarket’s growth and marketing strategy across acquisition, activation, retention, reactivation, loyalty, and brand.
• Build a high-performing, data-driven digital marketing organization spanning performance marketing, CRM, lifecycle, social, content, SEO, app growth, partnerships, and analytics.
• Build the growth operating system: clear planning and performance cadences, rigorous measurement, budget allocation, and accountability for outcomes.
• Make AI a practical advantage across marketing: audience targeting, personalization, creative production, campaign optimization, forecasting, customer insights, and team productivity.
• Develop Birmarket into a distinctive, trusted, and loved consumer brand in Azerbaijan, with a clear position across multiple categories.
• Work hand-in-hand with Commercial, Category, Seller, Product, Operations, and Finance teams to translate supply, assortment, pricing, promotions, and seller initiatives into demand growth.
• Own marketing investment, growth targets, customer economics, and measurable contribution to GMV, orders, active customers, frequency, retention, and profitability
• Establish a disciplined experimentation culture: rapid testing, clear hypotheses, learning loops, and scalable wins.
• Lead major commercial moments—including seasonal campaigns, category launches, seller events, and promotional periods—while protecting long-term brand equity.
• Use customer, market, and competitive insight to identify new growth opportunities and improve the end-to-end marketplace experience
• Unlock the BIR ecosystem as a growth engine: partner with group companies to acquire customers from their ~5 million-strong base, build joint propositions and loyalty mechanics, and shape a Birmarket product experience worthy of that audience.

• Significant senior marketing and growth leadership experience, ideally as a CMO, CGO, VP Growth, or equivalent.
• Proven success in online multi-category e-commerce, a marketplace, or another high-frequency digital consumer platform.
• Deep expertise in performance marketing, CRM/lifecycle marketing, digital analytics, customer segmentation, attribution, and growth economics.
• A strong record of building brands while delivering measurable commercial results.
• Experience designing organizations, building senior teams, and creating highperformance operating cultures.
• Experience partnering closely with Commercial or Category teams, ideally in an environment

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