Business Consultant & Team Lead - Marketing Automation

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

What's Happening

The line between marketing strategy, technology infrastructure, and data is disappearing. Enterprise clients need more than campaign execution; they need scalable growth architectures anchored in robust platforms like Salesforce, alongside modern engagement and personalization engines like Braze, Bloomreach, and Klaviyo.

At WPP ES, our Marketing Automation & CRM team architects, scales, and optimizes these enterprise MarTech solutions for leading global agency clients. We bridge the gap between complex technical setups and high-impact customer experiences across large, complex B2B and consumer environments.

We are seeking somebody that combines senior consulting and domain leadership with dedicated responsibility for people leadership. You will connect business strategy, customer experience and technology, shaping enterprise Marketing Automation solutions across platforms such as Salesforce, Braze, Bloomreach and Klaviyo.

And as Team Lead, you will provide clear direction, coach consultants to take ownership and create an environment where people can speak openly, learn and perform. You will bring our values, Heart, Brains and Courage, to life through your everyday decisions and behaviour.

And do you combine strong MarTech consulting expertise with a commitment to helping people grow?

Business Consultancy:

Leadership:

• A Senior Strategic Partner, Not Just an Executer: You navigate client governance seamlessly, challenge assumptions constructively, and communicate complex technical concepts with clarity and influence at the executive level.
• A MarTech Architecture Expert: You bring deep expertise in CRM, Marketing Automation, and Service/Sales Automation platforms, with proven experience balancing legacy enterprise tools with modern engagement engines.
• A Growth Driver & Facilitator: You thrive in pitches, discovery sessions, and scoping scenarios, turning client challenges into creative, structured business solutions.
• A People Multiplier: You take pride in reviewing work, mentoring colleagues, and elevating the capabilities of the team around you.
• Leadership & People management: Clear team priorities, meaningful performance and development conversations, actionable growth plans, effective onboarding and sustainable capacity planning.
• 10+ years of professional experience, including 3+ years in senior or executive management roles within a B2B services/agency environment.
• 3+ years of experience as a team lead.
• Deep knowledge of CRM and Marketing Automation platforms, with proven expertise in Salesforce and familiarity with platforms like Braze, Bloomreach, or Klaviyo.
• Demonstrated success in scoping, pitching, and delivering solutions for enterprise-level clients.
• Strong conceptual, analytical, research, and problem-solving skills.
• Exceptional communication skills with fluency in English. Fluent in Dutch is preferred.
• Bachelor’s or Master’s degree in a relevant field is preferred.
• Currently residing in the Netherlands with a valid right to work.

You will join our Marketing Automation & CRM domain, partnering closely with the CXM Director, Capability Team Lead, project managers, and delivery teams. You will also collaborate regularly with internal marketing, technology vendors (like Salesforce), and global WPP/VML peers to elevate our overall practice.

Our Culture:

Part of WPP, 26,000 people, 55+ markets. Clients include AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestle, The Coca-Cola Company, and Wendy's. Recognized by Forrester as a Leader across marketing, commerce, and digital experience services.

Note to recruitment agencies: this vacancy is not open for collaboration, unsolicited contact will not be acknowledged.

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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