brand manager in fashion

12 STOREEZ is a fashion and lifestyle brand that builds desirable brands, creates emotional connections with audiences, and drives commercial growth through integrated campaigns.

• Develop brand strategy and storytelling for 2–3 seasons ahead across online and offline channels;
• Define the Big Idea for conversion-focused campaigns;
• Plan and execute offline activations, including pop-up stores, events, partnerships, window displays, and trade marketing, with clear traffic and sales KPIs;
• Manage integrated campaigns across digital, OOH, SMM, influencers, and offline channels;
• Own budgeting and ROI for all brand activations;
• Conduct market research and consumer insights analysis to identify sales drivers;
• Control quality across all brand touchpoints, from the website to store windows;
• Manage partnerships and ambassadors to increase brand desirability and demand;
• Lead and develop a brand team of 5 people, including brand managers, an assistant, and an event manager;
• Build competency and succession plans for long-term team performance.

• 5+ Years of brand management experience;
• Proven track record of increasing brand awareness and driving sales growth through integrated campaigns;
• Experience developing and executing brand strategies with measurable business results;
• Successful launches of offline activations, including pop-ups, events, and trade marketing;
• Experience budgeting and managing marketing P&L;
• Analytical skills with tools such as Google Analytics and Yandex.Metrica;
• Knowledge of qualitative and quantitative market research methodologies;
• Experience evaluating campaign effectiveness through ROI, ROAS, and sales attribution;
• Conceptual understanding of digital tools and offline metrics, including traffic and in-store conversion;
• Strategic thinking, leadership, strong communication, creativity, project management, and adaptability;
• Higher education in marketing, management, or a related field;
• English — B2 (Upper-Intermediate) or higher;
• Nice to have: Experience in fashion or premium brands, experience working in international markets, Master's degree or MBA.

• Hybrid schedule: 4 days in the office, 1 day remote;
• Office location: currently at 15 Rochdelskaya Street, Buildings 11–11A, Moscow (Trekhgornaya Manufactura);
• Office relocating to Skolkovo in September 2026.